Adding your podcast RSS feed to TikTok can be a strategic move to reach a wider audience and engage with users in a unique way. TikTok, when done well, can help you get massive reach and impressions without spending ad dollars.
Show notes should not be an afterthought! They are an important part of their content strategy. That’s why we’ve taken the time to test many of the new AI podcast show note-generating tools, and Podium has come out on top. Now, Podium won’t solve all your problems. You still need to take what Podium generates and get it in the right format and in the right places. That is what this post will show you how to do. You get a sneak peek into HC’s proven process for podcast show notes, plus Podium’s powerful capabilities.
If you want to keep listeners and ensure you deliver on your brand promise in every episode, you must prepare. When prepping content, I map out details in a Google Drive spreadsheet. Then, once a month of content is mapped out, I get it into my project management software - ClickUp.
To plan your first interviews, keep your ideal listener and show promise in mind. The few interviews of your podcast can set the tone for potential listeners. The key to planning great interviews is to DO YOUR HOMEWORK. Research your guests, even if you know them. While you want interviews to ebb, flow, and be natural, you are inviting a guest on for a specific reason, and it's to help you deliver on your show promise for your ideal listener.
When you can clearly understand and communicate a guest’s value, it’s not only easier to promote the episode, but it’s also easier for the episode to gain traction and be “shareable.” Great marketing is easily communicated. When you promote a guest well, they are more likely to share it with their audience.
If you want your reach and impressions to explode on Facebook and Instagram, don't skip these three REELs! Putting yourself out there can be challenging! If you've gone through the 10-Day Growth Challenge, we say, "leverage media that gets numbers!" In other words, REELs and TikTok are great ways to reach more potential listeners - organically. Organic reach means you don't have to boost your post or put ad dollars behind it. You can create one video to go on Instagram REELs, Facebook REELs, and TikTok! And the prompts below are a place to start.
Customize 113 Social Media Canva Templates to promote your podcast across social media platforms. These easy-to-edit 50 square posts, 50 stories, 10 YouTube thumbnails, and 3 reel templates make it simple to create custom podcast social posts to promote your show. Adjust each template to your brand colors so you can quickly and easily promote new episodes, engage with your audiences, and create a professional look across Facebook, Instagram, LinkedIn, and TikTok.
One of the keys to being a great podcast guest is making it easy to promote you. This simple PDF press allows you to give hosts your bio, photo, social links, and more so they can promote your interview.
Great audio starts with your setup! It isn't fixed after the fact.
I’m sure you’ve heard the Maya Angelou quote, “… people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Or have you gotten into an argument with someone and said, “It’s not what you said; it’s HOW you said it.” We communicate with more than words – our body language, vocal inflection, how we set up conversations, and then the words we use all play a role in how we are received. That’s why you can’t ignore tone when creating content, whether it’s written, audio, or video.