To plan your first interviews, keep your ideal listener and show promise in mind. The few interviews of your podcast can set the tone for potential listeners. The key to planning great interviews is to DO YOUR HOMEWORK. Research your guests, even if you know them. While you want interviews to ebb, flow, and be natural, you are inviting a guest on for a specific reason, and it's to help you deliver on your show promise for your ideal listener.
When you can clearly understand and communicate a guest’s value, it’s not only easier to promote the episode, but it’s also easier for the episode to gain traction and be “shareable.” Great marketing is easily communicated. When you promote a guest well, they are more likely to share it with their audience.
If you want your reach and impressions to explode on Facebook and Instagram, don't skip these three REELs! Putting yourself out there can be challenging! If you've gone through the 10-Day Growth Challenge, we say, "leverage media that gets numbers!" In other words, REELs and TikTok are great ways to reach more potential listeners - organically. Organic reach means you don't have to boost your post or put ad dollars behind it. You can create one video to go on Instagram REELs, Facebook REELs, and TikTok! And the prompts below are a place to start.
Customize 113 Social Media Canva Templates to promote your podcast across social media platforms. These easy-to-edit 50 square posts, 50 stories, 10 YouTube thumbnails, and 3 reel templates make it simple to create custom podcast social posts to promote your show. Adjust each template to your brand colors so you can quickly and easily promote new episodes, engage with your audiences, and create a professional look across Facebook, Instagram, LinkedIn, and TikTok.
One of the keys to being a great podcast guest is making it easy to promote you. This simple PDF press allows you to give hosts your bio, photo, social links, and more so they can promote your interview.
Great audio starts with your setup! It isn't fixed after the fact.
I’m sure you’ve heard the Maya Angelou quote, “… people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Or have you gotten into an argument with someone and said, “It’s not what you said; it’s HOW you said it.” We communicate with more than words – our body language, vocal inflection, how we set up conversations, and then the words we use all play a role in how we are received. That’s why you can’t ignore tone when creating content, whether it’s written, audio, or video.
A podcast trailer is a quick taste of your show that encourages listeners to subscribe. It appears at the top of your feed on Spotify and Apple. Listeners have the opportunity to hear what the show is about before diving into full length episodes. The goal is to encourage the right people to listen to your show by talking about the transformation they’ll receive when they tune in.
Below is our single camera audio and video setup. We encourage hosts to use the Sony Alpha 7 III with one of the mic suggestions below to get seamless and high quality audio and video. This setup is ideal for small home-studio setups.
Are you wondering how to increase your reach and promote your podcast? Are you looking for a promotion strategy that increases downloads? The good news is that you can create a strategy that increases your downloads over time by cultivating a relationship with your ideal listener. The bad news is that it won't happen overnight, but that doesn't mean you can't make an impact pretty quickly.
