Hollyfield Consulting was birthed out of Steve Greene Consulting. Dr. Steve Greene received his Ph. D in marketing from Memphis State University. He has worked in television station management and worked directly with over 80 stations throughout the United States. He has worked in marketing capacities with McDonald’s, Jiffy Lube, and Stanley Steamer. He has owned restaurants, a national advertising agency and a syndicated marketing research firm. Dr. Greene has served as the Dean of the College of Business and professor of marketing at Oral Roberts University. Dr. Greene’s marketing focus is on the management of customer satisfaction and measuring the impact of marketing strategy and tactics. He is an owner-friendly marketer and understands unit economics and how it relates to marketing and the impact on profitability. He is a nationally known speaker and trainer in the fields of marketing and customer relationship management.
In September 2018, Dr. Greene sold his firm to Samantha Hollyfield. Samantha was an undergraduate and masters student of Dr. Greene’s at Oral Roberts University and worked with him for 4+ years. She is proud to continue his legacy of personal and target audience focused marketing strategies.
Samantha Hollyfield, MBA
Samantha grew up in deep south Texas in the Rio Grande Valley. Before attending college and becoming a marketing consultant, she was a professional ballerina. Samantha retired her point shoes and attended Oral Roberts University where she received a Bachelor of Science in International Business and a Master of Business Administration.
Over the past five years, Samantha has helped businesses in home health care, out of home media, print advertising, commercial and residential cleaning, commercial and residential roofing, executive coaching, online education, international ministry, self-publishing, solar solutions and more bring their marketing goals to fruition.
Samantha has experience in target audience development, market research, copywriting, social media management, web development, and graphic design as well as B2B and B2C marketing strategies.
Nathan grew up in the oldest town in Texas, Nacogdoches. He is proud to come from a line of military service members, his father served in Vietnam, his grandfather served in World War II and his brother served in the Coast Guard and is currently serving in the Air Force.
Nathan is an Air Force veteran turned podcast editor and social media manager. Over the past five years, Nathan has edited over 4, 500 long and short form podcast episodes. He has also assists with social media management for online retailers, professional service providers and more.
Nathan helps clients develop high-quality recordings and offers high-level editing to ensure their message is clear.