Burn the marketing playbook

Marketing for brands that would rather burn the playbook than sell their soul.

MBA Powered Marketing, Podcasting, and Custom In-Person or Virtual Media Production in HTX 

Burn the marketing playbook

Marketing for brands that would rather burn the playbook than sell their soul.

MBA Powered Marketing, Podcasting, and Custom In-Person or Virtual Media Production in HTX 

Burned out on B.S.? Me too. Let’s do it differently.

Many people are exhausted by marketing that feels fake, manipulative, or like a time suck. Consumers can spot AI-produced content and know when something was written with ChatGPT. You can’t do what everyone else is doing and expect to stand out in a crowded space. And you’re probably here because you know this and you’re apathetic about all of the gimmicks. I get it. You don’t want to be “on” all the time, producing reels, feel like they’re constantly shouting into the void,  and want results but hate traditional hustle-and-hack culture. You value substance over smoke and mirrors, and babe, that’s me too. I’m a marketer who hates marketing… marketing gimmicks that is.

Marketing for People Who Hate Marketing

You want marketing that feels good to deliver and good to receive.

What if you could work with someone who sees your vision and cares about the people you serve just as much as you? What if you didn’t have to dance on TikTok or keep slapping up things on your website that you hate, but feel like you have to do to stay relevant for SEO? If you’d rather burn the playbook than sell your soul, you’re in the right place. 

Samantha Hollyfield, MBA

You don’t need to do more, you need to do what matters (to your audience).

We work with thought leaders, small businesses, and mission-driven brands who feel like marketing is “not them,” brands that are tired of feeling sleazy or inconsistent, and founders who have grown through word of mouth but want to scale with intention. You know, people like YOU who care deeply about the people they serve and are committed to showing up online in a way that creates a positive impact in the world. You see the bigger picture for your brand and are committed to avoiding cringy marketing practices that might have short-term virality but do nothing for your brand’s bottom line. 

When your marketing doesn’t work together, your message (and your money) gets lost in the noise.

If your marketing feels scattered, it’s not your fault. You’ve probably hired good people, tried clever tactics, and still wondered why the pieces don’t add up. That’s because you didn’t do more marketing… You need it working together. Our Marketing Management connects your strategy, content, and campaigns so they stop competing and start compounding toward real results, real MROI, and real impact. From your website to your social presence, we ensure everything comes together to create the conversion you need.

How we help you accomplish this mission:

The Burn The Playbook Roadmap

Clarify What Matters

We make sure we have a compelling message for the right audience, and the strategy that aligns with your goals and your integrity. No hype, no performative content, just real strategy rooted in substance, story, and what your people actually care about.

Create with Purpose

We help you develop high-quality content whether it’s video, audio, blogs, podcasts or the whole shebang, that connects and converts. Whether it’s a brand video, a story based ad campaign, or a podcast that builds trust, we create content that feels like you and speaks to them.

Scale Without Selling Out

We build systems and ad strategies that work behind the scenes so you don’t have to constantly hustle. With the right infrastructure, you’ll grow your reach, impact, and income without sacrificing your voice or values. 

Burn The Playbook, Ignite Real Marketing

Monthly Marketing Management

You’ll see upfront pricing because again, B.S. is a big no.

Marketing Houston Texas, Samantha Hollyfield
Marketing con Sabor

If you’re scrolling and want to know more about our approach to marketing and feel like you’re sitting in a room with Samantha, check out the Marketing con Sabor podcast.

In every episode, she dives deep into marketing strategies that help you move beyond stressful, ineffective, and inauthentic tactics and into creating something you’re proud to put on the web. “Sabor” means “flavor,” and in this podcast, she is here to spice up your marketing strategy. This podcast is for anyone who would rather burn the marketing playbook than sell their soul. It’s for you!

So if you deeply care about the people you serve and what you put into the world and are ready to create marketing with SABOR, you’re in the right place. You can start right now by listening to us on your favorite podcast platform or on YouTube.

Samantha Hollyfield Marketing Con Sabor Podcast

So who are we?

Who is it that has all these opinions about marketing and how it can be done without compromising your brand’s integrity, image, and voice? We are Hollyfield Consulting. We are an MBA powered, creative and strategic duo that have served franchises, small business owners, large media groups, podcast networks, and more produce marketing strategies that take their voice from graphics on instagram to heart-felt messages that connect across mediums like radio, out-of-home media (billboards and buses, baby), podcasting, their website, traditional platforms like direct mail, and yes… social stinkin’ media.

Samantha, our founder, is the person you talk to about your business ideas who gets so fired up that you both lose track of time. Your brand will literally keep her up at night. We are built on passion and have deep opinions on the state of marketing because we’ve done everything from writing the strategies to executing those things from start to finish. We have a fire in our belly about doing this with heart and doing it well. So if you’re looking for more… someone who genuinely cares about what your brand has to say, who you serve, and how you show up in the world… we are your people.

And we aren’t powered by just good vibes, though you know we bring ’em, but an MBA-entrenched strategy across all of your platforms.

A Quick Overview of Monthly Management

If you weren’t ready to click the packages above, here is the quick and fiery of what’s inside…

Custom Social Media Management

We aren’t just posting pretty graphics. We are crafting stories through professional photo and video that help you create a long-term community filled with customers.

Digital Advertising Done Right

Say goodbye to just throwing dollars behind posts. We are putting upsell ads in front of your best customers, retargeting your website visitors on social, generating leads, and optimizing funnels to improve ROI.

Your Own Content Library

We are in the mix with your brand, every month getting photos and videos that not only show up on social but build you a tangible digital library that can be turned into digital ads, billboards, print ads, Hulu ads, product visuals, and so much more.

Email Marketing That Converts

We aren’t just sending newsletters. We ensure your email is setup to play a pivotal role in your sales funnel, increase your authority and credibility, and ensures subscribers turn into buyers. Remember, if a social platform goes away (which we know they do), so do your followers. The only audience you OWN is your email list.

Website Updates Without the Hassle

Whether we built your site or not, we ensure she operates without interruption, receives meaningful updates within your plan, and feeds your SEO allowing you to be found easier.

So what does all this mean for your business?

It means your content, ads, and website finally work together. One strategy, one funnel, one system. Everything connects, everything converts, and you stop wasting money on marketing that doesn’t talk to itself.

Happy Words

As I consider the quality, efficiency, integrity, and creativity of Holyfield Consulting they must be placed in a class of business by itself. They are second to none when it comes to taking on a client project and then delivering it back to them promising a lot but delivering even more. My wife and I recently had Samantha at Holyfield Consulting design the book cover for my latest book as well as our children’s book cover for their latest book and all we can say is that we are beyond pleased by the service. The turnaround time was quick but no corners were cut as they digitally delivered us the most beautiful book covers with great quality and theme accuracy. I look forward to having Holyfield Consulting continue designing professional book covers for my future books. Thank you Holyfield Consulting for working hard with conviction and serving your clients with a spirit of excellence!

Dr. Caleb Cooper

My co-author and I hired Hollyfield Consulting to help us launch a podcast in support of our book. Samantha was immensely helpful walking us through the nuts and bolts of writing, recording and editing video and audio podcasts. On top of that, she helped us create a detailed plan for engagement and marketing for both the book and the podcast, and provided excellent support post-consultations. I highly recommend them to anyone, from those first dipping their toes in the waters of marketing and promotion to those wanting to push their message or project out far and wide. 10/10. No notes.

Ben Johnson

Samantha is a HUGE asset to our company. We depend on her for so much of what we do with our clients. Not only is she quick but she is also effective. She always goes above and beyond what is asked of her. We are thankful at Charisma to have her working with us! If you need something done with excellence just ask Samantha!

Nick Beecher, Brands That Last

As I consider the consistency, honesty, integrity and efficiency of Hollyfield Consulting it would be an understatement to say “it was a great experience to work with them.” Hollyfield Consulting is one of the best companies in the nation that pays close attention to detail as they strive to serve the entirety of the vision of their clients. They uphold the highest standard of quality as well as endless visionary ideas that make your own ideas come to life. Whether you are looking for assistance in podcast editing or launching, digital ads, or professional website building, look no further, Hollyfield Consulting is second to none! My personal experience with Hollyfield Consulting was moving from a simple Shopify website that carried ministry products to a beautiful fully loaded professional website that actually housed and expressed all that we do as a family in ministry. In the initial conversation with Samantha of Hollyfield Consulting I could not put into words exactly what I was looking for. She Immediately put language to the vision and said, “You are looking for a digital home.” The idea of a digital home that could reveal the call of God on my life, display my podcast and sermon library, blog my national articles, reveal my upcoming events, showcase all my books, digitize my classic audio sermons and host a full online store for my products BLEW MY MIND! Hollyfield Consulting went above and beyond and not only built Caleb Cooper Ministries a digital home but a digital mansion. This is one company I can honestly say that they promised a lot and delivered even more. I highly recommend Hollyfield Consulting!

Dr. Caleb Cooper

I just have to say, Samantha has demonstrated extraordinary initiative and a true caring for my company and it’s brand.  I was late on getting creative into the Tulsa People magazine for the A-List edition, so I sacrificed quality to meet the deadline, utilizing the Tulsa People art department. Samantha, found out about what was sent, whipped up 2 exceptional pieces, contacted the art/publication director at Tulsa People and got her fine piece submitted so it will be included in the publication – after the deadline.  This is the kind of exceptionalism that wins long-term loyalty of customers in this highly competitive marketing arena.  I am truly grateful.  I only write one or two of these kinds of missives a year for those people who deserve noteworthy praise. Samantha gets a 10 rating (on a 0 to 5 scale)!

Greg Ford, Former CEO of MaidPro Heartland

I have the privilege of working with Samantha on consulting projects for over a year at Charisma Media. Samantha has extensive knowledge in all areas of marketing. This includes marketing research, copy writing, web design and developing marketing strategies for clients. Her work is exemplary and is proven in campaign results. Samantha is pro-active, responsible and personable. She places all her energy on a client’s campaign to ensure the job is completed with excellence.

A.M.K. Senior Sales Consultant

Samantha is an extraordinary colleague. While we grew up together, I didn’t know her professionally until three years ago and she’s now my go-to person for logo, graphic design, and branding projects. We share similar values in really understanding what the client needs, wants, and doesn’t know they need or want. We also have a shared commitment that any art we create together is accurate, inclusive, and professional but not overly polished. That’s important to me, especially in photography, because so much material out there creates or perpetuates homogenized, false standards of what we all know is real life. She’s my partner in capturing the natural beauty and essence of an idea or a client and sharing that in a clean, nuanced way that visually communicates with audiences. I highly recommend Samantha for your next branding or graphic design project.

Victoria Montemayor , CEO of VICTORIALUCIA.COM

Samantha answered all of our marketing questions and concerns wonderfully during our 4-hour marketing workshop. She’s very educated and knows exactly what she is talking about. She was able to give us pros and cons on different strategies, as well as educating us on what was the best marketing plans to better suit our area. Whether you are a small business that’s just starting out or a business that’s been around for 20 years, Hollyfield Consulting is the upgrade you need to succeed.

Seanacie Reyna, Seanacie Creative

Samantha has managed social media, email marketing, print design, direct mail design and other marketing processes for MaidPro Tulsa and MaidPro KC. She has helped both locations connect with the local community and helped us build strong brand awareness for both markets.

Diana Media, Former Operations Manager at MaidPro Heartland

I was in need of a complete website revamp. Samantha and Nathan have been rebuilding my site adding every component that I was missing as well as streamlining all of the different plug-ins and things I was using to make life easier for me and a better experience for those who visit my site.

Everything for me was very scattered. Making it difficult for me to check on things or to see what I needed. I also liked the experience to know what kind of things needed to be on my website. After speaking with Samantha it was made very clear all that I was missing and what they could help me do.

Samantha is very personable. She asked a lot of questions and wanted to truly get to know what was in my mind and heart as far as what the message is I need to send through the website and what I want to accomplish. She’s easy to work with and to understand and communication has been very simple. She’s done all the hard work while I simply answer her questions.

You are very caring, patient and personable. You were able to easily capture our vision and present it with excellence.

We significantly increased our presence on-line and we expressed our fun, quirkiness, and other cultural aspects of our business. We actually did marketing.

I feel I have regained control back over the message I’m sending out am I ability to interact with my followers. Knowing everything is all in one place is much less stressful and helpful in moving forward and growth.

Personal contact and the careful, thoughtful transmission of our company, it’s culture, and brand. Others just slapped together things they grabbed from their experience and our existing marketing collateral.

My work capacity has been enlarged, and I am able to connect my own business with other leaders around the globe.

I gained personal confidence as a result of working with Samantha as she educated me and gave me the resources I needed to feel knowledgeable

Samantha and Nathan created an introduction audio for not one ,but for three of our cheerleading squads! Samantha was very personable and asked many questions until she understood exactly what we needed ! She and Nathan went above and beyond , from making sure every girl’s name was pronounced correctly, to providing us with excellent quality of the final product! We cannot recommend them enough! Thank you Hollyfield Consulting for your impeccable work!

Custom Services

Don’t need full marketing management? We got you. Explore our a-la-carte custom services. Let’s ignite change.

Web Development

Does your website produce quality leads, reflect your brand’s unique voice, and showcase you, your product, and your service in a way that not only shines but also increases credibility? If not, you’re in the right place! Get the ROI of a full creative + tech team: strategy, SEO, copy, and conversion design… without hiring five vendors. And if you’re in HTX, you can get custom videography and photography to take your site to the next level.

Video

Marketing-focused video creation is a powerful tool for driving high conversions. Whether it’s client testimonials, podcasting, product demos, social media content, online courses, or targeted ads, video has the unique ability to engage audiences and communicate your message in a way that no other type of media can. Look credible and create with impact. Because your brand deserves more than DIY quality, it deserves authority.

Digital Ads

Forget “boost post” marketing. We build strategic, ROI-driven campaigns for brands that break rules, refuse gimmicks, and care about the people they serve. Launch ads that you know will be successful before they even run and save money doing it! When you add it up, hiring freelancers or building an in-house team means you’re paying thousands per ad just to cover all the moving parts: design, copy, video, photography, and ad management. With Hollyfield Consulting, you get all of that bundled into one streamlined package. 

Podcasting

Your voice deserves more than DIY quality. It deserves authority. Whether you are an author, thought leader, or master in your field, we are your team to help you create a home or travel studio that amplifies your voice and enables you to drive positive change. From launch, to production, strategy, and monetization, we are in your corner. We have launched over 200 podcasts and consulted for a niche podcast network for six years. 

Elevate Your Brand, Gain Peace of Mind

Your brand deserves more than random posts and scattered efforts. At Hollyfield Consulting, every photo, video, and word is crafted with intention and tied to a larger strategy built around your goals. We take the big picture into account, so nothing is wasted, and everything works together to amplify your presence.

When your brand’s personality comes alive across platforms, you’ll not only feel excited… you’ll feel confident knowing it’s actually moving the needle.

Show Up with Excellence

Look Good, Feel Good

Whether you’re revamping your website, launching a podcast, creating engaging social media videos, or running targeted ads, you can rest easy knowing that every time someone encounters your brand, they’ll experience excellence. Each touchpoint is thoughtfully designed to draw them into your marketing funnel, ensuring a seamless, professional presence that consistently drives results and builds lasting connections.

Make an Impact That Lasts

Be The Razzle Dazzle

Well-crafted content with a clear purpose makes the right impact. When you invest in marketing, you deserve a solid return, not just pretty posts. We’re talking about creating powerful, rich content and strategies that leave a lasting mark on your digital presence, driving meaningful engagement and real results for your business.

Enjoy The Marketing Experience

Let's Get Funky!

For once, let go of the stress of creating content, managing your website, or tackling video production. Instead, enjoy the process by partnering with a marketing and creative team that brings purpose and strategy to everything they do. With our expertise, you can relax and watch your brand grow, knowing every effort is intentional and aligned with your goals—allowing you to actually enjoy the ride.

Ready for a Brand That Works Harder for You?

On this free 45-minute call, Samantha Hollyfield will explore your marketing goals, challenges, and brand vision.

There is no fee for this conversation. It is the first step in making sure every person interested in our services knows we genuinely care about your brand’s future. You won’t be sold or pressured. Instead, Samantha will ask thoughtful questions to uncover the heart of your brand’s goals.

Our focus is to ensure your unique needs are fully expressed and heard. Afterward, you’ll receive a custom proposal that shows exactly how our services can bring your vision to life.

Samantha Hollyfield, MBA

Meet Samantha Hollyfield, MBA: Your Strategic Marketing Partner

Samantha Hollyfield brings a wealth of experience in marketing strategy and execution, helping businesses across diverse industries achieve their goals. From home health care and out-of-home media to print advertising, commercial and residential services, executive coaching, online education, international ministry, self-publishing, and solar solutions, Samantha has guided brands toward impactful, results-driven marketing.

Her comprehensive skill set includes target audience development, market research, copywriting, social media management, web development, graphic design, digital advertising, and email marketing. With expertise in both B2B and B2C strategies, Samantha has the insight to craft the right message for the right audience, leveraging multiple marketing channels to maximize impact.

Proudly rooted in her Hispanic heritage, Samantha is a passionate Latina business owner. Inspired by her abuelos’ love for teaching, she approaches marketing with the same heart – equipping thought leaders and purpose-driven brands to grow with strategy and intention.

Nathan Hollyfield Podcast Audio Engineer

Meet Nathan: Your Audio and Video Production Expert

With over eight years of experience in audio and video editing, Nathan has worked with a diverse range of clients, including ministry leaders, social-good entrepreneurs, authors, news podcasts, non-profits, and passionate storytellers. His commitment to high-quality production and storytelling has made him a trusted partner in the podcasting world.

As a senior podcast editor and producer, Nathan’s career includes working with a major network to edit breaking news stories, narrative podcasts, audio magazines, narrative podcast ads, and more. His expertise extends to studio setup, virtual interview setup, and travel podcast interview setup, ensuring a professional and seamless recording experience every time.

Nathan has collaborated with over 200 shows, guiding them in selecting the right tech for audio and video podcasts and launching their content across major platforms. He also produces marketing materials from podcast episodes to help clients amplify their message on social media.

Beyond editing, Nathan is a strategist and innovator. He has developed production templates, narrative podcasting frameworks, and ad templates to enhance a show’s success. Notably, he has edited and produced podcasts with over 7 million downloads and supported shows like Greenelines in adopting new industry production standards.

Nathan’s skill set also includes social media management for online retailers and professional service providers, crafting content that builds a strong digital presence. His mission is to help clients create clear, impactful recordings that resonate with their audience.

Marketing Thoughts

Meta is Flagging and Penalizing Your AI Content

Meta and other platforms are labeling and penalizing AI content. Where is what you need to know, what to do, and what not to do for your content marketing. Check out this bonus content for the Marketing con Sabor podcast.