Why Tone Keeps Podcast Listeners
I’m sure you’ve heard the Maya Angelou quote, “… people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Or have you gotten into an argument with someone and said, “It’s not what you said; it’s HOW you said it.” We communicate with more than words – our body language, vocal inflection, how we set up conversations, and then the words we use all play a role in how we are received. That’s why you can’t ignore tone when creating content, whether it’s written, audio, or video.
How To Become A Sought-After Podcast Guest
Being a guest on podcasts that share your ideal audience is one of the most successful ways to grow your podcast and brand reach. We call this audience sharing! The key to becoming a sought-after podcast guest is to have a clear message so hosts can quickly and easily understand the value you bring to their audience. The looser your message, the harder it will be to become a top choice - you'll be one of many versus the best of a few. If you've invested in your marketing and branding process, you'll know this sounds like niching down! To become a sought-after podcast guest, you must refine your message and build relationships. This process starts way before you ever get booked on a show.
How To Promote Your Podcast
Are you wondering how to increase your reach and promote your podcast? Are you looking for a promotion strategy that increases downloads? The good news is that you can create a strategy that increases your downloads over time by cultivating a relationship with your ideal listener. The bad news is that it won't happen overnight, but that doesn't mean you can't make an impact pretty quickly.
How Podcasting Propels Social-Good Ideas
The key to using podcasting to propel a movement is in the clarity of your message and your ability to strategically produce content that aligns with your ideal listener, aka ideal client/reader/donor/buyer.
How To Create SEO Show Notes For A Podcast
If you're creating a strategic podcast to help you build brand authority, demonstrate knowledge, develop a movement, and ultimately do social good, you need an SEO strategy! SEO show notes are an easy way to impact SEO for your brand long-term. Below you'll find industry terms to help you understand what's what, along with suggested layouts and checklists so you can optimize your podcast episodes on all platforms, including your website. The big thing to understand here is that SEO show notes are LONG, they are more than a simple episode description on all platforms, and most importantly, they appear on your website.
How To Price, Create, and Run Podcast Ads
Today, we share everything you need to price or choose an ad slot like a pro! Below you'll find how the podcast industry prices audio ads, industry terminology, advertising a brand or show on a podcast, and running ads on your podcast.
How Do I Know If My Podcast Is Performing Well?
Are you wondering how well your podcast is performing?Great content is the right message for the right audience on the right platform at the right frequency! I know it's a mouth full, but it's the key to success. On a basic level, you'll know your content resonates with your audience when you start seeing download increase.
Don’t Wait For Something To Stick, Create Something Sticky
I mentioned this a little in last week's Podcast Host Newsletter. We can't use up your creativity! The more you use, the more you get! The idea that we need to be in flow to create is a lie. We fall into this trap when we take a "spaghetti at the wall" approach to content creation. You're just waiting for something to stick instead of making something sticky!