Marketing Funnels Aren’t Dead – You’re Using Them Wrong
Think traditional marketing funnels are outdated? Think again. Discover how to reshape your strategy by adapting the old “know–like–trust” model for today’s non-linear buyer journeys and make the funnel work harder, smarter, and more human.
Four Ps of SEO: Rank Higher in 2025
Ready to rank higher in 2025? Discover how applying the timeless 4 Ps of marketing... Product, Price, Place, and Promotion... to your SEO strategy can elevate your visibility, conversions, and impact online.
Master Holiday Ads on a Budget
Unlock the secrets to crafting attention-grabbing holiday ads without overspending. Samantha Hollyfield walks you through budget-smart tactics for Facebook and Instagram that maximize ROI, boost engagement, and turn seasonal content into conversion-friendly strategies.
Holiday Rush Blueprint | Social Media Tactics to Boost Sales
Feeling the heat of holiday season sales? Unwrap attention-grabbing social media strategies—from scroll-stopping reels and festive storytelling to budget-friendly ads and brand collabs, that help your business shine and sell faster this holiday rush.
Beyond Black Friday | Building a Year-Round Customer Engagement Strategy
Unlock the secrets to skyrocketing your local SEO and building unshakable brand authority with our latest video with Samantha Hollyfield. Discover innovative strategies to boost your digital presence through engaging video content, perfect for small business owners and marketers. Imagine yourself as a restaurant owner right in Tulsa, as we walk you through how to creatively turn a stroll through Utica Square and Brookside into a marketing tool that improves your local brand authority. You’ll learn how to tag local businesses and smartly choose locations to catapult your brand visibility, making the most of platforms like Instagram, Facebook, TikTok, and YouTube.
Improve Your Local SEO
Unlock the secrets to skyrocketing your local SEO and building unshakable brand authority with our latest video with Samantha Hollyfield. Discover innovative strategies to boost your digital presence through engaging video content, perfect for small business owners and marketers. Imagine yourself as a restaurant owner right in Tulsa, as we walk you through how to creatively turn a stroll through Utica Square and Brookside into a marketing tool that improves your local brand authority. You’ll learn how to tag local businesses and smartly choose locations to catapult your brand visibility, making the most of platforms like Instagram, Facebook, TikTok, and YouTube.
Interpreting Digital Ad Results as a Small Business Owner
Explore the intricate world of digital advertising for small business owners. In this episode of Marketing con Sabor, I discuss the critical connection between digital ad spending and its impact on sales, especially as we gear up for the holiday season. We examine Meta's ad platforms and various ad types, including click-throughs, video views, and lead generation, highlighting their roles in maximizing ROI. I share a personal story about a campaign that played a part in the creation of Facebook's lead generation ad, illustrating the importance of safeguarding customer information. For e-commerce brands, understanding the significance of tracking ads to checkout processes is emphasized to accurately calculate ROI and enhance customer journeys.
Unwrap the Benefits of Early Holiday Ad Planning
What if your holiday marketing strategy could transform once-a-year shoppers into loyal year-round customers? Join me, Samantha Holyfield, as we navigate the art and science of planning effective holiday campaigns in this episode of Marketing Con Sabor. It's all about foresight and precision—using your existing customer data to craft lookalike audiences that sharpen your focus and cut your advertising costs. Discover why leaning on seasoned marketing experts can be your secret weapon to avoid the chaos of last-minute preparations and instead, drive meaningful, long-term success.