Welcome to Marketing Con Sabor with Samantha Hollyfield. “Sabor” means “flavor,” and in this podcast, we’re here to spice up your marketing strategy. This podcast is for anyone who would rather burn the marketing playbook than sell their soul. You’re here because you hate so much of the marketing you see, but deeply care about the people they serve and what you put into the world… You want to create marketing with SABOR.
Your host, Samantha, is an MBA and marketer. In every episode, she dives deep into strategic approaches that help you move beyond stressful, ineffective, and inauthentic tactics and into creating something you’re proud to put on the web. Whether you’re a small business owner, entrepreneur, or thought leader, tune in to discover how to create smart, flavorful marketing strategies that work!
Marketing KPIs Small Brands Must Track
Small business owners often track vanity metrics like likes and comments. Learn the five marketing KPIs that actually drive revenue and growth.
The Human Advantage in AI Saturated Marketing
Authentic marketing still wins. Learn how to use AI without losing your human fingerprint or hurting your business results.
Meta is Flagging and Penalizing Your AI Content
Meta and other platforms are labeling and penalizing AI content. Where is what you need to know, what to do, and what not to do for your content marketing. Check out this bonus content for the Marketing con Sabor podcast.
Visibility Isn’t Authority: Why Your Brand Isn’t Gaining Traction (Yet)
Discover why visibility alone won’t grow your business. Learn how small brands can build credibility, authority, and trust that lead to real sales and sustainable growth.
What Content Actually Builds Authority?
Learn what content truly builds authority and trust online. Avoid vanity metrics and discover how to equip, encourage, and transform your audience.
What Content Do I Create To Grow My Brand?
Learn what to say online to grow your brand. Discover how to reach your audience, tap into felt needs, and create content that converts.
The Real Reason People Buy (and How to Tap Into It in Your Marketing)
Discover how emotional marketing helps you go one layer deeper and create messaging that truly resonates with your ideal clients.
Marketing Funnels Aren’t Dead – You’re Using Them Wrong
Think traditional marketing funnels are outdated? Think again. Discover how to reshape your strategy by adapting the old “know–like–trust” model for today’s non-linear buyer journeys and make the funnel work harder, smarter, and more human.
Four Ps of SEO: Rank Higher in 2025
Ready to rank higher in 2025? Discover how applying the timeless 4 Ps of marketing... Product, Price, Place, and Promotion... to your SEO strategy can elevate your visibility, conversions, and impact online.
Master Holiday Ads on a Budget
Unlock the secrets to crafting attention-grabbing holiday ads without overspending. Samantha Hollyfield walks you through budget-smart tactics for Facebook and Instagram that maximize ROI, boost engagement, and turn seasonal content into conversion-friendly strategies.
Interpreting Digital Ad Results as a Small Business Owner
Explore the intricate world of digital advertising for small business owners. In this episode of Marketing con Sabor, I discuss the critical connection between digital ad spending and its impact on sales, especially as we gear up for the holiday season. We examine Meta's ad platforms and various ad types, including click-throughs, video views, and lead generation, highlighting their roles in maximizing ROI. I share a personal story about a campaign that played a part in the creation of Facebook's lead generation ad, illustrating the importance of safeguarding customer information. For e-commerce brands, understanding the significance of tracking ads to checkout processes is emphasized to accurately calculate ROI and enhance customer journeys.
Unwrap the Benefits of Early Holiday Ad Planning
What if your holiday marketing strategy could transform once-a-year shoppers into loyal year-round customers? Join me, Samantha Holyfield, as we navigate the art and science of planning effective holiday campaigns in this episode of Marketing Con Sabor. It's all about foresight and precision—using your existing customer data to craft lookalike audiences that sharpen your focus and cut your advertising costs. Discover why leaning on seasoned marketing experts can be your secret weapon to avoid the chaos of last-minute preparations and instead, drive meaningful, long-term success.