The podcast industry is saturated, but you can still stand out and grow your show. Listeners show up for the host! That connection is what fosters show growth and keeps listeners.
Launching a podcast through hosting means using a podcast [...]
Optimizing your YouTube channel for a podcast in 2023 is important to ensure that your podcast gets discovered and reaches a wider audience.
Your podcast brand promise is your commitment to meeting the needs of your ideal listener in a way that is UNIQUE to you. Your podcast brand promise should appear in your written show description, unique or canned intros, a bio on social media, and so much more. When done correctly, your brand promise is a one-sentence description of your show. Your brand promise serves practical and promotional challenges by making it easy to quickly share what your show is about and how it solves challenges or needs for your ideal listener.
A good podcast show description should be concise, engaging, and informative. It should provide potential listeners with enough information to decide if the podcast is something they would be interested in and help them understand what they can expect from the show. Additionally, the description may include links to the show’s website or social media pages and any relevant information about sponsors or partnerships.
A podcast show graphic is a visual representation of a podcast, typically in the form of an image or artwork that is used to identify and promote the show. It can be a custom-designed logo, a photo of the host or hosts, or an illustration that reflects the content or theme of the podcast. The show graphic is often used as the thumbnail or cover art for the podcast on various platforms, such as Apple Podcasts, Spotify, and other podcast directories. The goal of a podcast show graphic is to capture the attention of potential listeners and communicate the essence of the podcast in a visually appealing way.
If you want to keep listeners and ensure you deliver on your brand promise in every episode, you must prepare. When prepping content, I map out details in a Google Drive spreadsheet. Then, once a month of content is mapped out, I get it into my project management software - ClickUp.
Get the tools you need to work your way through your launch! This guide will show you step-by-step the strategies, tech, and skills you need to create a podcast show that attracts your perfect audience and inspires them to join your mission to change the world.
Are you wondering how to set up your episode for editing or what direction to give your podcast editor? Below is a standard layout for your episodes.
Are you ready to record your trailer, first episode, or are you just looking for better ways to record your podcast? Here is our short list of recommendations for recording and editing.