Your podcast brand promise is your commitment to meeting the needs of your ideal listener in a way that is UNIQUE to you.
Your podcast brand promise should appear in your written show description, unique or canned intros, a bio on social media, and so much more. When done correctly, your brand promise is a one-sentence description of your show. Your brand promise serves practical and promotional challenges by making it easy to quickly share what your show is about and how it solves challenges or needs for your ideal listener.
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