What Is A Brand (Show) Promise?
Your podcast brand promise is your commitment to meeting the needs of your ideal listener in a way that is UNIQUE to you.
Your podcast brand promise should appear in your written show description, unique or canned intros, a bio on social media, and so much more. When done correctly, your brand promise is a one-sentence description of your show. Your brand promise solves practical and promotional challenges by making it easy to quickly share what your show is about and how it solves challenges or needs for your ideal listener.
For example, “Welcome to Back To Ballet, I’m your host Samantha Hollyfield, and in every episode, we challenge long-held coaching ideals and methods that keep ballet dancers from thriving physically and emotionally.” BOOM! In this example, it wouldn’t matter if I interviewed guests or did solo episodes; I’d ensure every episode creatively and uniquely delivers this promise.
When every episode delivers on the show or brand promise, your listeners know what to expect, making it much easier for your show to grow!
How A Brand Promise Makes It Easier To Plan Episodes
Your brand promise is birthed from your audience’s needs and how you can uniquely address those issues. When you know the brand promise, it makes it much easier for guests to understand why they’ve been invited to the show, and in the same vein, it makes it easy for you to search for the right guests! And if you’re creating solo episodes, it ensures you have a direction every time you sit in front of the mic.
Brand Promise Template
In every episode of ____[Show Name]_____, we address ___[Challenge/Need/Obstacle/Thought/Feeling]____ so you can _____[Goal of Your Ideal Listener]________.
Brand Promise in Your Unique Intro
Welcome to [Show Name], I’m your host [Your Name], and in every episode, we address ___[Challenge/Need/Obstacle/Thought/Feeling]____ so you can _____[Goal of Your Ideal Listener]________.
In A Social Bio
In every episode of ____[Show Name]_____, [ Host Name] addresses ___[Challenge/Need/Obstacle/Thought/Feeling]____ so you can _____[Goal of Your Ideal Listener]________.
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