The podcast industry is saturated, but you can still stand out and grow your show. Listeners show up for the host! That connection is what fosters show growth and keeps listeners.
Optimizing your YouTube channel for a podcast in 2023 is important to ensure that your podcast gets discovered and reaches a wider audience.
Are you having trouble creating new podcast episode ideas? If you know your idea listeners and their needs, you have easy prompts you can put into Chat GPT!
Your podcast brand promise is your commitment to meeting the needs of your ideal listener in a way that is UNIQUE to you. Your podcast brand promise should appear in your written show description, unique or canned intros, a bio on social media, and so much more. When done correctly, your brand promise is a one-sentence description of your show. Your brand promise serves practical and promotional challenges by making it easy to quickly share what your show is about and how it solves challenges or needs for your ideal listener.
Creating great content is simple, but it's not easy. Magic happens at the intersection of your experiences/expertise and a unique audience's needs. If you can get this right, the rest will align. I'll go so far as the right content for the right audience predicts success more than great audio and perfect video. Refining your tech won't get you an audience, but refining a message can launch a movement.
Solo episodes are a vulnerable experience! Typically, solo episodes are done by thought leaders, teachers, and narrative storytellers. The episode prompts below will help you set the tone for your podcast and connect with your ideal listener on an emotional level.
To plan your first interviews, keep your ideal listener and show promise in mind. The few interviews of your podcast can set the tone for potential listeners. The key to planning great interviews is to DO YOUR HOMEWORK. Research your guests, even if you know them. While you want interviews to ebb, flow, and be natural, you are inviting a guest on for a specific reason, and it's to help you deliver on your show promise for your ideal listener.
Great podcast names aren’t just catchy; they serve a purpose! Remember, when you are an unknown show, the name of your podcast can help attract your ideal listener. Therefore, we have three steps to help you develop nine plus on-purpose name ideas. You’ll create name names based on your ideal listener’s needs, the transformation they hope to experience, and call the listener and transformation out. This will give you a solid base to experiment with.
You need to know your audience to produce content that gains subscribers and is shared. Knowing your audience is a content creation game changer. Every time you sit down to create something new, it allows you to envision the person that needs your message and why. Knowing your audience will transform how you develop and grow your show.
When you can clearly understand and communicate a guest’s value, it’s not only easier to promote the episode, but it’s also easier for the episode to gain traction and be “shareable.” Great marketing is easily communicated. When you promote a guest well, they are more likely to share it with their audience.