The number one way to grow your podcast is to schedule interviews with guests who share your ideal listener AND have a platform.
Cross-pollination interviews are mutually beneficial – you are guests on one another’s shows, and episodes are promoted to both audiences. For cross-pollination interviews to have the most significant impact, you need to know your ideal listener and develop an ideal guest avatar. You can’t ask just anyone – you are the gatekeeper for your audience. When you pick the wrong guests, people stop listening and trusting you.
Your audience trusts you to bring in voices that meet their needs. Booking guests for numbers can cause you to lose listeners over time if the episode doesn’t support your brand promise and why listeners show up.
When you can clearly understand and communicate a guest’s value, it’s not only easier to promote the episode, but it’s also easier for the episode to gain traction and be “shareable.” Great marketing is easily communicated. When you promote a guest well, they are more likely to share it with their audience.
Guest Power Statement
Quickly and clearly communicate how your guest will help your ideal listener.
When you get this right, it gets easier to promote your guest across social platforms.
__[Guest Name]___ will help my audience ____[Listener Problem]_____ so they can _____[Listener Goal]_____, through ___[Guest Expertise/Experience]______
Your Guest Checklist
Before you invite someone onto your show, ask yourself the following questions:
Does this guest share my ideal listener and target audience?
Does this guest solve a problem or address a challenge my ideal listener is facing?
Can this guest help me deliver on my brand promise to my listeners?
Does this guest have a positive guest and interview track record?
Do I believe I’ll have “rhythm” with this guest?
If I am a guest on their podcast or platform, will I reach the right people?
Struggling With Your Podcast Audio or Video Setup?
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