Align Expertise/Experience with Needs
Creating great content is simple, but it’s not easy. Magic happens at the intersection of your experiences/expertise and a unique audience’s needs. If you can get this right, the rest will align. I’ll go so far as the right content for the right audience predicts success more than great audio and perfect video. Refining your tech won’t get you an audience, but refining a message can launch a movement.
Everything starts here, and it’s where you need to spend the most time. Once you find that magic intersection, you’ll need to position your message, so it clearly aligns with your audience. The key will be to validate your audience and meet them where they are, because people don’t want advice; they want validation! This positioning shifts how you name your podcast, write a show description, title episodes, and even frame solo and interview episodes. It takes you from “you need to do this” to “I see you, and I’ve been there…” because no one cares about your advice until they care about YOU.
So, step one is to find the magic intersection!
The Magic Intersection
Here is the deal, the magic intersection is where you’ve probably been. If you have a “transformation” message, taking someone from A to B, or trying to cultivate social change, it’s because you’ve been in the trenches and likely have seen or experienced a deep need. The key here is to identify that sweet spot! From there, your messaging will reach the person right in that time of turmoil, confusion, need, or pain, and you can say, “Hey, I know what you’re feeling. I’ve felt it too, and I’ve made it to the other side, or I SEE THE LIGHT!”
My experience:
My expertise:
The hurdles I’ve jumped or trenches I’ve walked through (THE NEED):
My experience of _______________________________ that made me feel _________________ /__________________/_______________ and led to a deep knowledge/freedom/concern for/of __________________________.
Now, I want help others experiencing ___________________ find ____________________, and _______________________.
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