Ready for a leap in your podcast promotion? I promise you’ll unlock the secrets of maximizing your social media reach by the end of this video.
I, Samantha Hollyfield, invite you to explore the world beyond static audiograms and into dynamic reels, and learn the art of leveraging media that social media algorithms truly reward. With over a decade of experience in marketing and podcasting, I’m here to guide you with tips and tools to give your podcast the promotion it deserves. Let’s gear up and discover how to use reels on other platforms like TikTok and YouTube effectively, and how often you need to show up on social media to maintain your presence.
You’ll also learn about the importance of creating quality audio and video content, crafting a solid message, and being authentic on social media. I’ll introduce you to incredible tools like Captions and Opus Pro that can streamline your content creation process, generate podcast clips, and ultimately save your time and effort. So, jump on board with me and get ready to revolutionize your podcast’s social media game.
Full Transcript
0:00:00 – Samantha Hollyfield
Do you know that you have to create a social media following for your podcast but don’t know where to start?
Well, I’m gonna tell you the wrong way to start. Too often I see new podcast hosts just go create what I call an audiogram Well, not what I call, really, in the industry that’s what it’s called Essentially. You see something like their show graphic or an episode graphic and then a little wavy line and it’s just that, still graphic, with some audio from the show. Now, there’s nothing wrong with that, but is that the best way to promote your show on social media? Absolutely not. Y’all, I’m Samantha Hollyfield. If you’ve been around here for a little bit, then you know that I am a marketing consultant. That is how I came to podcasting. I came to podcasting by consulting for a podcast network. As a marketer. I helped the network overall with their marketing and individual hosts on that network. I’ve also helped entrepreneurs and thought leaders and small business owners craft podcasts and the ding ding, ding here promote those podcasts. And so what I want to tell you out of all of that experience over eight years of it just in podcasting, ten years as a marketing consultant I can tell you that that audiogram is pretty much the bare minimum that you could be doing, and I’m gonna say it’s not the best use of your time. So time is a big factor here. Right, if you are a solo podcaster, if you’re doing this on your own, even if you have a really small team, you’re looking for ways to make the biggest impact on social media. That is also cost-effective, and it isn’t gonna come from that. We audiogram.
Now, if you turn, maybe, that audiogram into a reel, that is getting a little better. Why? Because you need to use media that gets numbers. In other words, you’ve got to use media that the algorithm wants to reward and right now, in 2023, that is the reel. If you’re on Metta, so Facebook or Instagram, you’re gonna use a reel, obviously a TikTok, and the beautiful thing is, anything you use as a reel, anything you put up on TikTok, can also become a YouTube short when it is under a minute long. Y’all. Now that suddenly has become a way, more powerful way, to market your podcast on social media.
But that’s just not it. Not only do you want to use media that gets numbers, you have to show up the right number of times. Now, maybe not the right number of times so much as you don’t want to show up the wrong number of times, and that means you can’t just be slapping up a graphic once a week and crossing your fingers and then saying man, I just don’t know why social media isn’t working for me. Or you know what, instagram just isn’t the place I need to be because I just don’t see much traction there. Or I just don’t need to be on TikTok because I’m just really not seeing the numbers of some of these other people. Y’all, it might not be the platform. It might be how often you are showing up on that platform.
Same thing with YouTube. You can’t just cross your fingers, throw up a video and hope it works out and that you can start monetizing. Absolutely not y’all. Now, you’re not going to be a marketer overnight. You’re not going to be a person who can create all the best media overnight to promote your show, but you can use so many really cool tools out there to help you do this more effectively.
I’m speaking specifically to the person who is doing audio and video for their podcast. Now, if you aren’t doing that, I’m going to say you’re going to want to start. It is a huge missed opportunity. If you are not doing video, okay, that’s a whole other story. But let’s say you are doing audio and video. You have the opportunity to go create reels meaning cropping some of that video, getting it into the right format from your podcast episode, and not just one, but like three or four or five Now a few. Two of those are probably going to be heavier hitting kind of pieces of media than maybe the others. But the point is that you’ve recorded that episode. Now go take many clips from it. That audio and video function not just that boring, still graphic, but the video of you speaking and get it into a program like captions or use something like Opus Pro that will generate those clips for you and then go get them on Facebook, on Instagram, on TikTok, on shorts for YouTube. It’s huge, guys. That is gonna make a massive difference in how you market your podcast and you don’t even have to try that hard. Just focus on doing your best audio and video for your podcast, focus on creating a solid message and then let something like Opus Pro go create clips for you or use something like captions.
And here’s the deal. You know when you’ve done a podcast, if there are good quotes in there or if there aren’t, now some people are gonna be. You know just better at this than others, just by the way that they speak, the cadence of their voice, et cetera. But all of us can certainly try this and get a better bang for our buck, better reach per piece of media. So again, that’s still audiogram, that boring thing. It’s just. It’s an unpopular opinion here, but I’m gonna tell you that it’s the right opinion.
I’ve been doing this long enough that I can tell you that it’s not enough. If you want to do social media well for your podcast, you have to use the right media. You’ve gotta show up often and you’ve gotta be authentic and genuine. And an easy way to do that is just to clip from the actual podcast episode, meaning you’re not having to learn a bunch of new skills, even though I would say it is worth your time. You’re not learning a bunch of new skills having to go create all these reels and TikToks and shorts and all these things. You’re just taking from your podcast episode and getting it into other places.
I’m gonna say, minimum of three times a week Promoting your episode one time on social media. That’s not enough, y’all. I mean, if you have an enormous platform, sure you might be able to put something in your stories, do a little link to YouTube or to Apple or whatever platform. You’re trying to grow and you can see great numbers. But for most podcasters that is not the case. You don’t have this massive social media following where you can just say something once and see it get traction. No, instead, you’ve gotta show up enough times using media that’s gonna get more reach, get more impressions, get more views and do it enough that you can gain traction and build an audience and start seeing more results over time. Once is never enough, hell, even if you have a really big platform. Why are you just saying it once? Say it more, say it in so many different creative ways.
Now I would love to challenge you and say that it is absolutely worth your time to figure out how to get the confidence to just create little one-minute clips promoting your episode, and you can start with something as simple as this. I’m just gonna give you five ideas right now to promote one episode. That first reel you could do again. You are doing already audio and video for your podcast, so you know how to record it. Use that exact same process Sit down, record these five reels that will end up becoming a reel on Instagram, a reel on Facebook, a TikTok and a YouTube short. So I want it to be under a minute long. It has to be under a minute, otherwise you probably already know YouTube’s gonna say this is not a short.
So the first one can just be this is after you’ve recorded, by the way, what really excited you in that episode, something that really lit you on fire and either made you go against your guests and really fight them on something and I say that nicely, not truly combative, but whatever that thing was, that little fire in you if you had a guest or even as a solo episode, that thing that just really made you want to record that episode. Number two I want you to share, maybe something that was like an aha moment, so something that really y’all my dog just started scratching the carpet over here in the corner and I’ve got a cat in my lap. Okay, number two. Oh, here, let’s just show you this little fat cat really quick. Oh, here he is.
Okay, number two is going to be that aha moment. So it’s going to be that thing that really changed your perspective. So if you’re doing a solo episode and you’re fired up about something, chances are there’s going to be a piece of content in there, a thought in there, whatever it is that really sparked a change in your perspective. That could be real number two. Real number three is going to be the reason why somebody needs to listen to this, because it’s going to change something for them. So it ain’t about you, it’s about the listener. Real number three is what about this episode is going to change something for the listener? Number four might just be hyping up that guest a bit. So if you have a guest on there, it’s going to be why this person really interested you, what about their story that you found truly compelling. And the last part of that is why the guest needs to listen to this person. And then, the fifth thing that I want you to do so we’ve talked about how it’s going to change somebody, why this guest is so special for your audience. That’s the key there for your audience. That aha moment that you had. That gave you a shift in perspective, the thing that really lit a fire in you.
All right, and the last one that I want you to record I want you to share a piece of advice that came from this episode, whether it’s a solo or a guest, just a little glimpse of that benefit that they’re going to get when they show up to this episode.
Okay, y’all. So I hope that this challenges you and motivates you to do more on social media. Remember, you don’t just want to do still graphics. You’ve got to show up more than once. I’m talking three minimum. You’ve got to use media that gets numbers to get the most reach and impressions that you can possibly get. Otherwise, y’all, we don’t have time to be doing all these crazy things. And I also want you to make sure that you’re repurposing this media across different platforms. Of course you want to make sure that your audience is on those platforms, but remember, one piece of media, lots of places, and one of the last things I want you to do is jump out of your comfort zone, go, create extra reels and things, pieces of media that will promote this episode based on those five ideas that I gave you. If you liked this video, tell me. If you didn’t like it, tell me that’s okay and subscribe to this channel so you can get more videos. Just like this, so you can grow your podcast.
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