Three REELs (TikToks) To Make For Every Episode

ONE | Hot Quote

Share a hot quote from your new episode.

What better way to get your audience to tune in than by sharing a spicy/compelling/heart jolting quote from your episode or interview? The right quote will generate engagement and help you build your social following.

TWO | The Episode WHY

Share a personal story about why you created the episode or interviewed your guest.

Give the WHY behind the episode. You don’t need to give away the meat of the episode, just share why the content will be helpful to your listener.

THREE | Call It Out

Call out a problem your target audience is experiencing and how the episode can help.

Speak directly about a problem/challenge your ideal listener is struggling through and how the episode can help. Don’t give away the solution, encourage them to listen to learn more.

Add at the end of each video:

Each video should tell people where to find your podcast!

While this seems like a, “duh!” you’d be surprised how many REELs and TikToks have missed opportunities. So, make sure you add a branded call to action at the end of each video telling people that name of your podcast and where to find it. When you use one of the prompts above, make sure you mention the title of the episode or the guest to make it easy for listeners to know which episode to select. Remember, someone might come across your REEL or TikTok weeks or months later. Check out our REEL templates here – you’ll see a branded end card you can adjust with your podcast information and brand colors.

Quick REEL/TikTok Eval

Here are a few quick tips to make sure all of your REELs and TikToks do their job across platforms.

1. Do my REELS teach, entertain, challenge, or validate my audience?

2. Is my REEL a video clip from an episode recording? Did I include subtitles (they are vital)?

3. Am I creating a quick teaser for episodes with a high-impact message?

4. Am I sharing REELS on Facebook, Instagram, TikTok, and YouTube shorts?

5. Do I have a clear and branded CTA at the end telling people where they can listen to my podcast?

How to record REELs and TikToks with an iPadPro

What you’ll need:

• iPadPro
• SHURE MV7
• SHURE MOTIV Video App
• USB to USBC Adapter
• Canva – export your video as 4K!
  • Canva won’t support long-format video, but it’s great for short REELs under 5 mins.

How To Record

Can you create high production REELs and TikToks, YES. But, this challenge is for the every-day person. Our steps oare simple and you can use Canva. Woot! If you’d like professional production quality, contact our team for tips.

Zoom/Yardstream/Riverside.FM Users

Open up your recording platform and make sure your professional mic is the audio input. Record as you normally do! Once you have your MP4, video recording you can upload to the REEL/TikTok Canva template. If you get a clean recording, you won’t need any editing. So, go in prepared. If you need professional editing services, contact our team.

OBS, Shure, Sony Alpha (or other camera)

Record with your professional mic and camera using OBS just as you normally would for an episode. Once you have your MP4, video recording you can upload to the REEL/TikTok Canva template. If you get a clean recording, you won’t need any editing. So, go in prepared. If you need professional editing services, contact our team.

Phone + Ring Light

If you are using your phone as the audio input, make sure you find a room with little echo. Remember, a phone will never sound like your professional mic. It’s okay to record REELs and TikToks with your phone, but you still want to take a few steps to make your recording look and sound good. You’ll want to setup close to your phone so you don’t sound too far away. Use a ring light and choose a good background. Once you have your MP4, video recording you can upload to the REEL/TikTok Canva template. If you get a clean recording, you won’t need any editing. So, go in prepared. If you need professional editing services, contact our team.