A good podcast show description should be concise, engaging, and informative. It should provide potential listeners with enough information to decide if the podcast is something they would be interested in and help them understand what they can expect from the show. Additionally, the description may include links to the show’s website or social media pages and any relevant information about sponsors or partnerships.
A podcast show graphic is a visual representation of a podcast, typically in the form of an image or artwork that is used to identify and promote the show. It can be a custom-designed logo, a photo of the host or hosts, or an illustration that reflects the content or theme of the podcast. The show graphic is often used as the thumbnail or cover art for the podcast on various platforms, such as Apple Podcasts, Spotify, and other podcast directories. The goal of a podcast show graphic is to capture the attention of potential listeners and communicate the essence of the podcast in a visually appealing way.
Are you wondering how to set up your episode for editing or what direction to give your podcast editor? Below is a standard layout for your episodes.
When reaching out to listeners, how they can serve your audience with their unique message or journey will be more important than the number of downloads you have. To be a successful interviewer immediately, you must start relationships for the right reasons! You’ll get guests on your show more if you reach out to them after doing your homework. When you reach out, share part of their message that resonated with you and how it can serve your audience.
Great audio starts with your setup! It isn't fixed after the fact.
A podcast trailer is a quick taste of your show that encourages listeners to subscribe. It appears at the top of your feed on Spotify and Apple. Listeners have the opportunity to hear what the show is about before diving into full length episodes. The goal is to encourage the right people to listen to your show by talking about the transformation they’ll receive when they tune in.
Below is our single camera audio and video setup. We encourage hosts to use the Sony Alpha 7 III with one of the mic suggestions below to get seamless and high quality audio and video. This setup is ideal for small home-studio setups.
The template below can be used for the episode description/show notes on all listening apps - Apple, Spotify, etc. AND it can be expanded into full SEO show notes that appear exclusively on your website. The key here is that full SEO show notes would likely include your full transcript so you can meet that SEO word length requirement. For Kajabi users, your episode description and full SEO show notes appear in the same place because your website IS your hosting, you just have to decide how long you want this information to be.
Use the templates below to create unique and engaging intros for your solo teaching episodes. Your unique intro is your hook for the episode. Unique intros should be under a minute, so you don’t lose the listener. The meat of the episode is in the teaching, so don’t give it away! Your goal is to share the big felt-need reason your listener needs to tune in.
Use the templates below to create unique and engaging intros for your interview episodes. Your unique intro is your hook for the episode. Unique intros should be under a minute, so you don’t lose the listener. The meat of the episode is in the interview, so don’t give it away! Your goal is to share the big felt-need reason your listener needs to tune in for your guest. Pump up your listeners for what’s coming.
