Use platforms as they are meant to be used. Can you post the same thing everywhere, sure, but that likely won’t get you good results.

The key to a great social media post, regardless of media type or platform, is to get personal and hit a felt-need for your ideal listener. The better you get at “hitting the nail on the head” and offering a personal and compelling reason why this episode aligns with your ideal listener’s needs, the more successful you’ll be.

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