If you want to keep listeners and ensure you deliver on your brand promise in every episode, you must prepare. When prepping content, I map out details in a Google Drive spreadsheet. Then, once a month of content is mapped out, I get it into my project management software - ClickUp.
Are you wondering how to set up your episode for editing or what direction to give your podcast editor? Below is a standard layout for your episodes.
Podcast show music is easier to get wrong than to get right. You've been warned!
A podcast trailer is a quick taste of your show that encourages listeners to subscribe. It appears at the top of your feed on Spotify and Apple. Listeners have the opportunity to hear what the show is about before diving into full length episodes. The goal is to encourage the right people to listen to your show by talking about the transformation they’ll receive when they tune in.
Record a pre-roll disclaimer when you have a podcast episode that mentions suicide, depression, drub abuse, physical abuse, or any kind of trauma. Each script is actionable and offers a free, 24/7 community resource that can be used by the listener if they are triggered by the conversation.
The template below can be used for the episode description/show notes on all listening apps - Apple, Spotify, etc. AND it can be expanded into full SEO show notes that appear exclusively on your website. The key here is that full SEO show notes would likely include your full transcript so you can meet that SEO word length requirement. For Kajabi users, your episode description and full SEO show notes appear in the same place because your website IS your hosting, you just have to decide how long you want this information to be.
Use the templates below to create unique and engaging intros for your solo teaching episodes. Your unique intro is your hook for the episode. Unique intros should be under a minute, so you don’t lose the listener. The meat of the episode is in the teaching, so don’t give it away! Your goal is to share the big felt-need reason your listener needs to tune in.
Use the templates below to create unique and engaging intros for your interview episodes. Your unique intro is your hook for the episode. Unique intros should be under a minute, so you don’t lose the listener. The meat of the episode is in the interview, so don’t give it away! Your goal is to share the big felt-need reason your listener needs to tune in for your guest. Pump up your listeners for what’s coming.
