Are you wondering how to increase your reach and promote your podcast? Are you looking for a promotion strategy that increases downloads? The good news is that you can create a strategy that increases your downloads over time by cultivating a relationship with your ideal listener. The bad news is that it won't happen overnight, but that doesn't mean you can't make an impact pretty quickly.
Use platforms as they are meant to be used. Can you post the same thing everywhere, sure, but that likely won’t get you good results. The key to a great social media post, regardless of media type or platform, is to get personal and hit a felt-need for your ideal listener. The better you get at “hitting the nail on the head” and offering a personal and compelling reason why this episode aligns with your ideal listener’s needs, the more successful you’ll be.
The key to using podcasting to propel a movement is in the clarity of your message and your ability to strategically produce content that aligns with your ideal listener, aka ideal client/reader/donor/buyer.
Email templates to send to guests so they can prepare for their interview and an email template you can use post-interview.
The template below can be used for the episode description/show notes on all listening apps - Apple, Spotify, etc. AND it can be expanded into full SEO show notes that appear exclusively on your website. The key here is that full SEO show notes would likely include your full transcript so you can meet that SEO word length requirement. For Kajabi users, your episode description and full SEO show notes appear in the same place because your website IS your hosting, you just have to decide how long you want this information to be.
Any of these episodes can be an interview or a solo episode.
If you're creating a strategic podcast to help you build brand authority, demonstrate knowledge, develop a movement, and ultimately do social good, you need an SEO strategy! SEO show notes are an easy way to impact SEO for your brand long-term. Below you'll find industry terms to help you understand what's what, along with suggested layouts and checklists so you can optimize your podcast episodes on all platforms, including your website. The big thing to understand here is that SEO show notes are LONG, they are more than a simple episode description on all platforms, and most importantly, they appear on your website.
Today, we share everything you need to price or choose an ad slot like a pro! Below you'll find how the podcast industry prices audio ads, industry terminology, advertising a brand or show on a podcast, and running ads on your podcast.
Use the templates below to create unique and engaging intros for your solo teaching episodes. Your unique intro is your hook for the episode. Unique intros should be under a minute, so you don’t lose the listener. The meat of the episode is in the teaching, so don’t give it away! Your goal is to share the big felt-need reason your listener needs to tune in.
Use the templates below to create unique and engaging intros for your interview episodes. Your unique intro is your hook for the episode. Unique intros should be under a minute, so you don’t lose the listener. The meat of the episode is in the interview, so don’t give it away! Your goal is to share the big felt-need reason your listener needs to tune in for your guest. Pump up your listeners for what’s coming.
