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samantha

About samantha

MBA, Co-founder of Hollyfield Consulting & Marketing Consultant. Samantha received her undergraduate degree in International Business and earned her Masters's in Business Administration from Oral Roberts University. Samatha has helped franchises, small business owners, and mid-size corporations create and execute classic marketing strategies that tap into the lifestyle of their ideal client. In the last six years, Samantha helped over 200 podcasters launch their message and connect with their audience on a heart level. Today, she and her husband work with social-good thought leaders to refine their idea, launch a podcast, and create a movement.

Three REELs (TikToks) To Make For Every Episode

If you want your reach and impressions to explode on Facebook and Instagram, don't skip these three REELs! Putting yourself out there can be challenging! If you've gone through the 10-Day Growth Challenge, we say, "leverage media that gets numbers!" In other words, REELs and TikTok are great ways to reach more potential listeners - organically. Organic reach means you don't have to boost your post or put ad dollars behind it. You can create one video to go on Instagram REELs, Facebook REELs, and TikTok! And the prompts below are a place to start.

By |2023-03-07T18:08:40-06:00February 23rd, 2023|Promotion Templates, Uncategorized|Comments Off on Three REELs (TikToks) To Make For Every Episode

113 Canva Templates | Square Posts, Stories, Reels, YouTube Thumbnails

Customize 113 Social Media Canva Templates to promote your podcast across social media platforms. These easy-to-edit 50 square posts, 50 stories, 10 YouTube thumbnails, and 3 reel templates make it simple to create custom podcast social posts to promote your show. Adjust each template to your brand colors so you can quickly and easily promote new episodes, engage with your audiences, and create a professional look across Facebook, Instagram, LinkedIn, and TikTok.

By |2023-02-20T18:49:39-06:00February 20th, 2023|Promotion Templates, Uncategorized|Comments Off on 113 Canva Templates | Square Posts, Stories, Reels, YouTube Thumbnails

Discover The Episode Type That Makes Your Content Shine

You episode type is critical to the planning process and will be informed by the value you uniquely deliver to your audience along with your brand/show promise.

By |2023-04-06T19:49:02-05:00October 21st, 2022|Podcast Strategy|Comments Off on Discover The Episode Type That Makes Your Content Shine

Why Tone Keeps Podcast Listeners

I’m sure you’ve heard the Maya Angelou quote, “… people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Or have you gotten into an argument with someone and said, “It’s not what you said; it’s HOW you said it.” We communicate with more than words – our body language, vocal inflection, how we set up conversations, and then the words we use all play a role in how we are received. That’s why you can’t ignore tone when creating content, whether it’s written, audio, or video.

By |2023-03-20T21:16:56-05:00October 12th, 2022|Podcasting, Uncategorized|Comments Off on Why Tone Keeps Podcast Listeners

How To Become A Sought-After Podcast Guest

Being a guest on podcasts that share your ideal audience is one of the most successful ways to grow your podcast and brand reach. We call this audience sharing! The key to becoming a sought-after podcast guest is to have a clear message so hosts can quickly and easily understand the value you bring to their audience. The looser your message, the harder it will be to become a top choice - you'll be one of many versus the best of a few. If you've invested in your marketing and branding process, you'll know this sounds like niching down! To become a sought-after podcast guest, you must refine your message and build relationships. This process starts way before you ever get booked on a show.

By |2023-03-20T21:18:21-05:00October 5th, 2022|Podcasting|Comments Off on How To Become A Sought-After Podcast Guest

How To Create A Podcast Trailer

A podcast trailer is a quick taste of your show that encourages listeners to subscribe. It appears at the top of your feed on Spotify and Apple. Listeners have the opportunity to hear what the show is about before diving into full length episodes. The goal is to encourage the right people to listen to your show by talking about the transformation they’ll receive when they tune in.

By |2023-03-07T18:19:06-06:00October 3rd, 2022|Podcast Production Templates, Uncategorized|Comments Off on How To Create A Podcast Trailer

Verbal Disclaimer Scripts For Episodes Addressing Trauma or Abuse

Record a pre-roll disclaimer when you have a podcast episode that mentions suicide, depression, drub abuse, physical abuse, or any kind of trauma. Each script is actionable and offers a free, 24/7 community resource that can be used by the listener if they are triggered by the conversation.

By |2023-03-16T21:08:06-05:00October 3rd, 2022|Podcast Production Templates, Podcasting|Comments Off on Verbal Disclaimer Scripts For Episodes Addressing Trauma or Abuse

Single Cam Audio + Video Setup

Below is our single camera audio and video setup. We encourage hosts to use the Sony Alpha 7 III with one of the mic suggestions below to get seamless and high quality audio and video. This setup is ideal for small home-studio setups.

By |2023-03-16T21:06:07-05:00September 29th, 2022|Podcast Tech, Uncategorized|Comments Off on Single Cam Audio + Video Setup
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