How Podcasting Propels Social-Good Ideas
The key to using podcasting to propel a movement is in the clarity of your message and your ability to strategically produce content that aligns with your ideal listener, aka ideal client/reader/donor/buyer.
How To Create SEO Show Notes For A Podcast
If you're creating a strategic podcast to help you build brand authority, demonstrate knowledge, develop a movement, and ultimately do social good, you need an SEO strategy! SEO show notes are an easy way to impact SEO for your brand long-term. Below you'll find industry terms to help you understand what's what, along with suggested layouts and checklists so you can optimize your podcast episodes on all platforms, including your website. The big thing to understand here is that SEO show notes are LONG, they are more than a simple episode description on all platforms, and most importantly, they appear on your website.
How To Price, Create, and Run Podcast Ads
Today, we share everything you need to price or choose an ad slot like a pro! Below you'll find how the podcast industry prices audio ads, industry terminology, advertising a brand or show on a podcast, and running ads on your podcast.
How Do I Know If My Podcast Is Performing Well?
Are you wondering how well your podcast is performing?Great content is the right message for the right audience on the right platform at the right frequency! I know it's a mouth full, but it's the key to success. On a basic level, you'll know your content resonates with your audience when you start seeing download increase.
Don’t Wait For Something To Stick, Create Something Sticky
I mentioned this a little in last week's Podcast Host Newsletter. We can't use up your creativity! The more you use, the more you get! The idea that we need to be in flow to create is a lie. We fall into this trap when we take a "spaghetti at the wall" approach to content creation. You're just waiting for something to stick instead of making something sticky!
How To Record A Podcast Interview with Zoom – Cheat Sheet
Zoom is a popular option for podcast interviews. It's easy to use, and everyone is familiar with the platform after the Pandemic. Plus, busy hosts can integrate zoom with a scheduling tool like Calendly to make the interview scheduling process seamless and automatic.
Your Brand Differentiation Will Determine Success
In our personal lives, we know that we cannot be all things to all people. For whatever reason, when many of us start a business, we grapple with meeting customer demands by molding ourselves to THEM instead of what makes us truly exceptional.
What experience does your brand offer?
How your brand builds relationships with customers and prospects in 2019 is critical. Here is the rub, while social media is still a low-cost brand reach tool and email still helps with retention and conversion, there is likely a missing element in your marketing strategy. EXPERIENCE.