Are you wondering how well your podcast is performing?Great content is the right message for the right audience on the right platform at the right frequency! I know it's a mouth full, but it's the key to success. On a basic level, you'll know your content resonates with your audience when you start seeing download increase.
I mentioned this a little in last week's Podcast Host Newsletter. We can't use up your creativity! The more you use, the more you get! The idea that we need to be in flow to create is a lie. We fall into this trap when we take a "spaghetti at the wall" approach to content creation. You're just waiting for something to stick instead of making something sticky!
Zoom is a popular option for podcast interviews. It's easy to use, and everyone is familiar with the platform after the Pandemic. Plus, busy hosts can integrate zoom with a scheduling tool like Calendly to make the interview scheduling process seamless and automatic.
This content is password protected. To view it please enter [...]
In our personal lives, we know that we cannot be all things to all people. For whatever reason, when many of us start a business, we grapple with meeting customer demands by molding ourselves to THEM instead of what makes us truly exceptional.
How your brand builds relationships with customers and prospects in 2019 is critical. Here is the rub, while social media is still a low-cost brand reach tool and email still helps with retention and conversion, there is likely a missing element in your marketing strategy. EXPERIENCE.
I have never met a business owner that didn’t believe in their product or service – which is how it should be! Unfortunately, the kinks in the brand’s system start to reveal themselves through the consulting process. Over time, negative reviews and employee turnover begin to shed light on areas that need a boost. Too often, business owners don’t see the kinks and are so stuck in “this is how it’s always been” that they can not accept the need for change. Honesty helps brands adjust and rise to meet demand with higher customer retention!
The gap between addressing expectations and client satisfaction can be frustrating. Anyone who works ON their business has gone down the road of expectations. We craft emails, jump on conference calls and do follow up in an attempt to communicate precisely what we offer.
For business owners, the holidays aren’t necessarily the most wonderful time of the year. There are no holidays for an entrepreneur. End of the year closing, last-minute sales, and no real time off begin to weigh heavy on business owners this time of year. I know from personal experience. I say this to you as I sit at my desk after already working nearly 60 hours this week and Thursday isn’t over.
If building revenue fast were easy, anyone could do it. [...]
