Podcast show notes are an important but easily overlooked part of the podcasting process. It’s easy to want to skip over this part of the puzzle, but it’s critical for SEO and the success of your episodes.
We all know that writing show notes can be time-consuming and requires significant effort. Podcasters may be more focused on creating new content or promoting their show and may not have enough time to write detailed show notes. Great show notes require a specific set of skills that not all podcasters may possess, and so they leave a lot of potential on the table. Many podcasters may struggle with grammar, spelling, or finding the right words to express their ideas. Summarizing a podcast episode can be difficult, especially if it covers many topics or includes many guests. All in all, it can be challenging to identify the most important points and convey them concisely.
Show notes should not be an afterthought! They are an important part of their content strategy. That’s why we’ve taken the time to test many of the new AI podcast show note-generating tools, and Podium has come out on top.
Now, Podium won’t solve all your problems. You still need to take what Podium generates and get it in the right format and in the right places. That is what this post will show you how to do. You get a sneak peek into HC’s proven process for podcast show notes, plus Podium’s powerful capabilities.
What is Podium AI
Podium AI is a service that provides podcast show notes using artificial intelligence. The service uses advanced natural language processing (NLP) algorithms to generate show notes that summarize the key points discussed in a podcast episode.
Podium AI works by analyzing the audio file of a podcast episode and identifying the important topics and themes that are discussed. The service then generates a summary of the episode that includes key takeaways, quotes, and highlights. The show notes are organized in a logical and easy-to-read format that makes it easy for listeners to quickly review the content of the episode.
In addition to generating show notes, Podium AI can also help podcasters optimize their content for search engines. By analyzing the content of the episode, the service can identify important keywords and phrases that can be used to improve the discoverability of the podcast.
Overall, Podium AI is a useful tool for podcasters who want to save time and improve the quality of their show notes. The service can help podcasters reach a wider audience by making their content more accessible and discoverable.
Why we prefer Podium to other AI show notes tools:
- Most than one summary to choose from
- Titles generated by Podium are better than other tools. They still need editing but are significantly better.
- Summaries are BETTER than summaries generated by other tools
- Summaries don’t “give it all away”
- Chapters come with concise and expanded versions to choose from for different uses
- The full transcript is excellent and more accurate than other AI tools
- Keywords can be used for hashtag ideas on social and YouTube
- Chapters can be used for YouTube
- Highlights can be used for additional social media ideas
Shownotes we add to hosting that appear on all podcast apps:
We upload our edited MP3 audio file to generate our Podium show notes and resources. We use the edited file so that way the time stamps match up with the edited audio. If we used the raw audio, the time stamps likely wouldn’t make sense post-edit, and neither would the transcript.
From there, Podium will give us show notes, highlights, and a transcript. We review the suggested titles versus the titles we’ve chosen and determine the best fit based on which title best aligns with the ideal listener’s needs and has the best keyword or phrase to accomplish this goal. The titles generated by Podium almost always need a little editing, but getting solid ideas is a HUGE step forward.
Next, review the summary suggestions. We take the summary we like best and add a section labeled, “In this episode, you’ll hear.” Under this section, we add the short descriptions of each “chapter” provided by Podium. We rework the chapter language slightly so it reads correctly under “in this episode, you’ll hear…” These two items, the author bio, and key links create the show notes we use across all podcast platforms.
Example of show notes for hosting:
Lisa Kanda is a LinkedIn marketing expert who is passionate about efficiency and authenticity. She shares her journey from corporate marketing to becoming a LinkedIn specialist and the evolution of the platform since Microsoft’s acquisition.
We dive into practical tips for building your brand, engaging with content, and creating an effective LinkedIn strategy that delivers outstanding results without wasting your time. Lisa also shares the impact of the pandemic on LinkedIn’s opportunities and how to navigate its features for maximum benefit. We discuss the importance of consistency on the platform, how the algorithm works, and how to build authentic relationships through strategic activities.
In this episode, you’ll hear:
- How to make authentic connections with ideal clients on LinkedIn efficiently, standing out and avoiding the time suck
- How to build trust, create a great first impression, optimize profile, establish connections, engage with content, and Lisa’s corporate marketing experience discussed on LinkedIn
- Why you need to establish consistency on LinkedIn, engage with others, build relationships, and the importance of patience
- How to create an effective LinkedIn strategy, emphasizing native posts, consistency, and driving traffic
Your next steps: Don’t miss out on Lisa’s free masterclass on 05/16/23 for members of the Purpose to Profits Academy, where she’ll teach simple techniques for meeting your dream clients in less time and share powerful networking building strategies that generate leads on autopilot. Join us as we explore the ins and outs of LinkedIn for consultants and coaches, and learn how to maximize your potential on this game-changing platform. Join now: https://www.betsyjordyn.com/academy
About the guest: Lisa Kanda helps businesses and entrepreneurs learn how to establish and grow their online presence to get visible, connect with their ideal client, and use their digital real estate in a strategic, effective way to see results. Most likely you’ve been in business long enough where you’re not starting from scratch with your marketing and social media, but just when you think you had it figured out; these platforms change the rules! It can be frustrating and overwhelming. She takes overwhelming technology and break it down into easy, understanding steps that help you succeed.
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Podium show notes we add to our website for SEO:
We expand show notes on our website for SEO. SEO stands for search engine optimization. Getting the embed player and the SEO show notes on the website helps the entire site rise in search results. To accomplish this, we take the embed player generated in hosting so people can listen to the episode right in the post, add the same show notes we used in hosting, plus the chapters generated by Podium and the full transcript. We would also likely add other suggested episodes. The transcript helps the post meet the SEO length requirement.
Adding your podcast episode and show notes to your website can significantly improve your search engine optimization (SEO) efforts. This is because search engines like Google use a variety of factors to determine the relevance and authority of a website, including the quality and relevance of its content. By adding your podcast episode and show notes to your website, you are creating high-quality, relevant content that can help your website rank higher in search results.
When you add your podcast episode and show notes to your website, you are also creating more opportunities for keywords and phrases to appear on your website. This can help search engines understand what your website is about and improve its relevance for specific search queries. Additionally, having a transcript of your podcast episode can make your content more accessible to people who may not be able to listen to the audio, such as those with hearing impairments.
Finally, by adding your podcast episode and show notes to your website, you are creating more opportunities for other websites to link back to your content. Backlinks from reputable websites can significantly improve your website’s authority and improve its ranking in search results. Adding your podcast episode and show notes to your website is a great way to improve your SEO efforts and attract more listeners to your podcast. Don’t miss this opporunity.
Example of SEO show notes we’d add to a website:
Lisa Kanda is a LinkedIn marketing expert who is passionate about efficiency and authenticity. She shares her journey from corporate marketing to becoming a LinkedIn specialist and the evolution of the platform since Microsoft’s acquisition.
We dive into practical tips for building your brand, engaging with content, and creating an effective LinkedIn strategy that delivers outstanding results without wasting your time. Lisa also shares the impact of the pandemic on LinkedIn’s opportunities and how to navigate its features for maximum benefit. We discuss the importance of consistency on the platform, how the algorithm works, and how to build authentic relationships through strategic activities.
In this episode, you’ll hear:
- How to make authentic connections with ideal clients on LinkedIn efficiently, standing out and avoiding the time suck
- How to build trust, create a great first impression, optimize profile, establish connections, engage with content, and Lisa’s corporate marketing experience discussed on LinkedIn
- Why you need to establish consistency on LinkedIn, engage with others, build relationships, and the importance of patience
- How to create an effective LinkedIn strategy, emphasizing native posts, consistency, and driving traffic
Where to dive in:
(0:00:04) – Storytelling for Personal & Global Transformation (11 Minutes)
My guest Joy Spencer shares her expertise on how to use storytelling as a device for growth. We discuss the role of creating in our careers and how our internal narrative can shape our approaches to storytelling. We also talk about how consultants and coaches can use storytelling to create their own place on the org chart and craft unique paths to success.
(0:10:35) – Creating With Your Gifts (12 Minutes)
Joy Spencer and I explore how creating can be an integral part of our lives. We discuss how creating can be expressed in different guises, from art and dance to engineering and data science, and how creating is a key part of being human. We also look at how creating experiences, projects, products, and services is a valuable form of expression that shouldn’t be suppressed. Joy encourages us to liberate ourselves from all the stories we tell ourselves and to create something with our gifts and offer it in service to at least one other person.
(0:23:01) – Storytelling as a Transformational Journey (11 Minutes)
Joy Spencer and I discuss the power of storytelling to bring transformation to her clients. We explore her journey of discovering her gift of storytelling and how she used it to create meaningful experiences. Joy shares her insight into the process of unearthing and crafting stories and how she has incorporated storytelling into her executive leadership coaching. We also discuss the impact of storytelling on her clients and the different guises it can take, from art to advocacy.
(0:34:07) – The Power of Personal Storytelling (5 Minutes)
I explore the power of storytelling with Joy Spencer. We discuss how to use storytelling to engage with clients and how our personal stories can be universal. Joy shares tips on how to craft an effective story that brings people into a specific moment and how to draw valuable lessons from it. We also explore the importance of knowing your origin story and how to share it confidently.
(0:38:45) – Crafting Engaging Stories (8 Minutes)
Joy Spencer and I discuss how to identify the moments that serve as the catalyst for our storytelling. We explore how to pick the right moment to bring to life and how to create a story bank of moments to draw from. We also discuss how to use the power of storytelling to engage with clients and how our personal stories can be used to create meaningful connections.
(0:46:43) – Storytelling Coaching for Transformation Agents (5 Minutes)
Joy Spencer and I discuss her services in one-on-one coaching and storytelling workshops for groups. Joy shares her insights on the distinction between story and narrative, and how to craft meaningful narratives that invite people to participate. We also explore the power of our own stories and how they can be used to make a bigger difference in the world. Joy encourages us to remember that we already possess the tools to create and that her services are simply to help us become more intentional and powerful with the stories we already tell.
(0:51:16) – Branding and Self-Acceptance (1 Minutes)
Joy Spencer and I wrap up our mini storytelling series as we discuss the importance of being yourself and the power of storytelling. We encourage our listeners to subscribe to never miss an episode and to leave a review. Joy then invites us to visit her website to learn more about her end to end services.
Your next steps: Don’t miss out on Lisa’s free masterclass on 05/16/23 for members of the Purpose to Profits Academy, where she’ll teach simple techniques for meeting your dream clients in less time and share powerful networking building strategies that generate leads on autopilot. Join us as we explore the ins and outs of LinkedIn for consultants and coaches, and learn how to maximize your potential on this game-changing platform. Join now: https://www.betsyjordyn.com/academy
About the guest: Lisa Kanda helps businesses and entrepreneurs learn how to establish and grow their online presence to get visible, connect with their ideal client, and use their digital real estate in a strategic, effective way to see results. Most likely you’ve been in business long enough where you’re not starting from scratch with your marketing and social media, but just when you think you had it figured out; these platforms change the rules! It can be frustrating and overwhelming. She takes overwhelming technology and break it down into easy, understanding steps that help you succeed.
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Full Transcript
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