The struggle is real!
Small-business owners are constantly thinking of new ways to sell their products and services. The problem is, when strategies keep changing, there isn’t enough time to evaluate whether a process works.
It is tough to make decisions when dollars are at stake and ROI is unclear. Most business owners do not have the luxury of reminder marketing. Big businesses like Nike, McDonald’s and Amazon simply have to say, “We are here, and we have what you need.” Reminder marketing is the result of many years of educating customers and building brand.
Brand building takes time.
Ask yourself, what platforms allow your brand to receive the greatest number of impressions per dollar? Impressions build brand recognition. The more times a prospect sees your brand message, the greater familiarity they will have with your business.
The ultimate goal is for prospects to think of your brand first when they need your product or service. Strong brand familiarity and top-of-mind awareness develop after prospects see your brand many times.
Unfortunately, one offer or one image is not enough to convert a prospect to a paying customer. Today’s consumers seek out information before purchasing. The key is to create enough touch points that give consumers the information they need to convert.
Tech-savvy information hunters want reviews, data, and authenticity.
Authors must blog to build trust, e-commerce sellers must have reviews when prospects cannot touch a product, and B2B servicers must educate to establish authority in their industry. Each touch point you provide to prospects moves them closer to the point of sale.
If you need help building the online platforms necessary to reach and educate prospects, contact our team.
