strategy

Why Tone Keeps Podcast Listeners

I’m sure you’ve heard the Maya Angelou quote, “… people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Or have you gotten into an argument with someone and said, “It’s not what you said; it’s HOW you said it.” We communicate with more than words – our body language, vocal inflection, how we set up conversations, and then the words we use all play a role in how we are received. That’s why you can’t ignore tone when creating content, whether it’s written, audio, or video.

By |2023-03-20T21:16:56-05:00October 12th, 2022|Podcasting, Uncategorized|Comments Off on Why Tone Keeps Podcast Listeners

How Do I Know If My Podcast Is Performing Well?

Are you wondering how well your podcast is performing?Great content is the right message for the right audience on the right platform at the right frequency! I know it's a mouth full, but it's the key to success. On a basic level, you'll know your content resonates with your audience when you start seeing download increase.

By |2023-04-21T10:17:43-05:00July 19th, 2022|Build Brand, Content Creation, Podcasting|Comments Off on How Do I Know If My Podcast Is Performing Well?

Don’t Wait For Something To Stick, Create Something Sticky

I mentioned this a little in last week's Podcast Host Newsletter. We can't use up your creativity! The more you use, the more you get! The idea that we need to be in flow to create is a lie. We fall into this trap when we take a "spaghetti at the wall" approach to content creation. You're just waiting for something to stick instead of making something sticky!

By |2022-11-29T23:28:22-06:00July 14th, 2022|Content Creation, Podcasting|Comments Off on Don’t Wait For Something To Stick, Create Something Sticky

Your Brand Differentiation Will Determine Success

In our personal lives, we know that we cannot be all things to all people. For whatever reason, when many of us start a business, we grapple with meeting customer demands by molding ourselves to THEM instead of what makes us truly exceptional.

By |2022-09-19T14:54:33-05:00July 6th, 2020|Brand Differentiation, Build Brand|Comments Off on Your Brand Differentiation Will Determine Success
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