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samantha

About samantha

MBA, Co-founder of Hollyfield Consulting & Marketing Consultant. Samantha received her undergraduate degree in International Business and earned her Masters's in Business Administration from Oral Roberts University. Samatha has helped franchises, small business owners, and mid-size corporations create and execute classic marketing strategies that tap into the lifestyle of their ideal client. In the last six years, Samantha helped over 200 podcasters launch their message and connect with their audience on a heart level. Today, she and her husband work with social-good thought leaders to refine their idea, launch a podcast, and create a movement.

Marketing Funnels Aren’t Dead – You’re Using Them Wrong

Is the marketing funnel obsolete, or does it just need a makeover? This episode of Marketing con Sabor, hosted by Samantha Hollyfield, challenges the notion that traditional sales funnels are no longer relevant. We explore the evolution of the funnel from the classic "know, like, trust" model to contemporary frameworks that account for today's savvy consumers who demand more control over their purchasing journey. Rather than discarding the funnel, we discuss how marketers can adapt it to fit the nonlinear paths buyers now take, turning outdated criticisms into opportunities for strategic enhancement.

By |2025-02-28T09:30:59-06:00February 28th, 2025|Content Creation, Local SEO, Marketing con Sabor, SEO|0 Comments
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Four Ps of SEO: Rank Higher in 2025

Could mastering the art of SEO be the key to transforming your business? Join me, Samantha Holyfield, as we explore the powerful synergy between marketing strategy and search engine optimization in this enlightening episode. Learn how the four P's of marketing—product, price, place, and promotion—can be applied to your SEO strategy, with your content acting as the cornerstone 'product'. I share actionable insights into crafting fresh, relevant content that not only resonates with your audience but also aligns with search engines like Google, creating a solid foundation for your brand's online presence.

By |2025-02-13T13:29:47-06:00February 13th, 2025|Content Creation, Local SEO, Marketing con Sabor, SEO|Comments Off on Four Ps of SEO: Rank Higher in 2025
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Master Holiday Ads on a Budget

Unlock the secrets to creating captivating holiday ads without draining your budget. Join me, Samantha Holyfield, as I share my expert insights on harnessing the power of Facebook and Instagram to turn ordinary content into extraordinary ad campaigns. With my Holiday Rush Blueprint, you'll discover strategies to inject urgency into your offers, craft compelling Instagram Stories, and connect with audiences in real time. Whether you're a newcomer to digital advertising or a seasoned pro, this episode promises to equip you with the knowledge to understand your audience deeply and utilize Meta Ad Manager like a pro, ensuring your ads are strategically targeted for maximum impact.

By |2024-12-16T11:35:56-06:00December 16th, 2024|Holidays, Local SEO, Marketing con Sabor|Comments Off on Master Holiday Ads on a Budget
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Holiday Rush Blueprint | Social Media Tactics to Boost Sales

Unlock the secrets to skyrocketing your holiday sales with our latest episode of Marketing con Sabor. Learn how to create content that stops the endless scroll and captures attention right from the start. With vibrant colors, strategic messaging, and movement as your allies, your social media posts will shine brighter than holiday lights. Discover the magic of pairing trending audio with your visuals to tell a story that resonates and sticks.

By |2024-12-04T12:23:23-06:00December 4th, 2024|Holidays, Local SEO|Comments Off on Holiday Rush Blueprint | Social Media Tactics to Boost Sales
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Beyond Black Friday | Building a Year-Round Customer Engagement Strategy

Unlock the secrets to skyrocketing your local SEO and building unshakable brand authority with our latest video with Samantha Hollyfield. Discover innovative strategies to boost your digital presence through engaging video content, perfect for small business owners and marketers. Imagine yourself as a restaurant owner right in Tulsa, as we walk you through how to creatively turn a stroll through Utica Square and Brookside into a marketing tool that improves your local brand authority. You’ll learn how to tag local businesses and smartly choose locations to catapult your brand visibility, making the most of platforms like Instagram, Facebook, TikTok, and YouTube.

By |2024-11-19T12:58:56-06:00November 19th, 2024|Holidays, Local SEO|Comments Off on Beyond Black Friday | Building a Year-Round Customer Engagement Strategy
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Improve Your Local SEO

Unlock the secrets to skyrocketing your local SEO and building unshakable brand authority with our latest video with Samantha Hollyfield. Discover innovative strategies to boost your digital presence through engaging video content, perfect for small business owners and marketers. Imagine yourself as a restaurant owner right in Tulsa, as we walk you through how to creatively turn a stroll through Utica Square and Brookside into a marketing tool that improves your local brand authority. You’ll learn how to tag local businesses and smartly choose locations to catapult your brand visibility, making the most of platforms like Instagram, Facebook, TikTok, and YouTube.

By |2024-11-08T14:46:18-06:00November 8th, 2024|Holidays, Local SEO|Comments Off on Improve Your Local SEO
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Interpreting Digital Ad Results as a Small Business Owner

Explore the intricate world of digital advertising for small business owners. In this episode of Marketing con Sabor, I discuss the critical connection between digital ad spending and its impact on sales, especially as we gear up for the holiday season. We examine Meta's ad platforms and various ad types, including click-throughs, video views, and lead generation, highlighting their roles in maximizing ROI. I share a personal story about a campaign that played a part in the creation of Facebook's lead generation ad, illustrating the importance of safeguarding customer information. For e-commerce brands, understanding the significance of tracking ads to checkout processes is emphasized to accurately calculate ROI and enhance customer journeys.

By |2024-11-04T10:31:11-06:00November 4th, 2024|Marketing con Sabor|Comments Off on Interpreting Digital Ad Results as a Small Business Owner
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Unwrap the Benefits of Early Holiday Ad Planning

What if your holiday marketing strategy could transform once-a-year shoppers into loyal year-round customers? Join me, Samantha Holyfield, as we navigate the art and science of planning effective holiday campaigns in this episode of Marketing Con Sabor. It's all about foresight and precision—using your existing customer data to craft lookalike audiences that sharpen your focus and cut your advertising costs. Discover why leaning on seasoned marketing experts can be your secret weapon to avoid the chaos of last-minute preparations and instead, drive meaningful, long-term success.

By |2024-10-25T12:18:17-05:00October 25th, 2024|Marketing con Sabor|Comments Off on Unwrap the Benefits of Early Holiday Ad Planning
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Social Media Strategies That Win and Flop for Podcasters

Ready for a leap in your podcast promotion? I promise you'll unlock the secrets of maximizing your social media reach by the end of this episode. I, Samantha Hollyfield, invite you to explore the world beyond static audiograms and into dynamic reels, and learn the art of leveraging media that social media algorithms truly reward. With over a decade of experience in marketing and podcasting, I’m here to guide you with tips and tools to give your podcast the promotion it deserves.

By |2023-11-06T19:28:24-06:00November 6th, 2023|Podcasting|Comments Off on Social Media Strategies That Win and Flop for Podcasters
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