Beyond Black Friday | Building a Year-Round Customer Engagement Strategy
Unlock the secrets to skyrocketing your local SEO and building unshakable brand authority with our latest video with Samantha Hollyfield. Discover innovative strategies to boost your digital presence through engaging video content, perfect for small business owners and marketers. Imagine yourself as a restaurant owner right in Tulsa, as we walk you through how to creatively turn a stroll through Utica Square and Brookside into a marketing tool that improves your local brand authority. You’ll learn how to tag local businesses and smartly choose locations to catapult your brand visibility, making the most of platforms like Instagram, Facebook, TikTok, and YouTube.
Improve Your Local SEO
Unlock the secrets to skyrocketing your local SEO and building unshakable brand authority with our latest video with Samantha Hollyfield. Discover innovative strategies to boost your digital presence through engaging video content, perfect for small business owners and marketers. Imagine yourself as a restaurant owner right in Tulsa, as we walk you through how to creatively turn a stroll through Utica Square and Brookside into a marketing tool that improves your local brand authority. You’ll learn how to tag local businesses and smartly choose locations to catapult your brand visibility, making the most of platforms like Instagram, Facebook, TikTok, and YouTube.
Interpreting Digital Ad Results as a Small Business Owner
Explore the intricate world of digital advertising for small business owners. In this episode of Marketing con Sabor, I discuss the critical connection between digital ad spending and its impact on sales, especially as we gear up for the holiday season. We examine Meta's ad platforms and various ad types, including click-throughs, video views, and lead generation, highlighting their roles in maximizing ROI. I share a personal story about a campaign that played a part in the creation of Facebook's lead generation ad, illustrating the importance of safeguarding customer information. For e-commerce brands, understanding the significance of tracking ads to checkout processes is emphasized to accurately calculate ROI and enhance customer journeys.
Unwrap the Benefits of Early Holiday Ad Planning
What if your holiday marketing strategy could transform once-a-year shoppers into loyal year-round customers? Join me, Samantha Holyfield, as we navigate the art and science of planning effective holiday campaigns in this episode of Marketing Con Sabor. It's all about foresight and precision—using your existing customer data to craft lookalike audiences that sharpen your focus and cut your advertising costs. Discover why leaning on seasoned marketing experts can be your secret weapon to avoid the chaos of last-minute preparations and instead, drive meaningful, long-term success.
Social Media Strategies That Win and Flop for Podcasters
Ready for a leap in your podcast promotion? I promise you'll unlock the secrets of maximizing your social media reach by the end of this episode. I, Samantha Hollyfield, invite you to explore the world beyond static audiograms and into dynamic reels, and learn the art of leveraging media that social media algorithms truly reward. With over a decade of experience in marketing and podcasting, I’m here to guide you with tips and tools to give your podcast the promotion it deserves.
Podcasts Fail When You Wait for Inspiration
Waiting for inspiration to strike can be alluring to creators seeking to produce captivating podcast content. However, this seemingly idyllic approach often leads to the untimely demise of many promising podcasts. Waiting for inspiration to create episodes can result in pitfalls, from inconsistent release schedules that alienate listeners to a lack of direction that leaves audiences disoriented as the industry thrives on consistency, growth, and timely relevance. Uncover the pressing need for creators to embrace a more proactive approach to content creation and reclaim the elusive keys to podcasting success.
Promote Your Podcast with Media That Gets Numbers
REEL, or short-form vertical videos on platforms like Instagram Reels and TikTok, have become immensely popular in recent years. Incorporating REEL into your podcast promotion strategy can be a game-changer for several reasons.
You Don’t Own Your Podcast Followers
Podcasts have emerged as a powerful medium for social good entrepreneurs and thought leaders to connect with their audience. With their engaging content and loyal followers, podcasts have become an invaluable platform to share knowledge, inspire action, and drive positive change. However, while podcast subscribers are crucial, one asset holds even greater potential for cultivating a strong and engaged community: an email list. Why? Because you do not own your podcast subscribers! If your primary podcast platform with the most subscribers shuts down, what will you do?