Marketing Management Houston, Texas
Samantha Hollyfield, MBA

Marketing for Those Who Care More About Impact Than Hype

Welcome, my fellow values-driven, mission-focused brand leader who cares about the people you serve and how you show up in the world. If you’re here, it’s because you’re ready to burn the marketing playbook and partner with someone who will bring your vision to life across every piece of media your brand touches. From your website to your social media and the emails that land in your audience’s inbox, you want marketing that converts without sacrificing your values or your voice.

Here’s the good news: you don’t need to spend $300k+ a year building an in-house team or waste energy juggling freelancers. I built our marketing management packages so you can focus on your mission while we focus on your strategy — delivering the ROI of a full team for a fraction of the cost. Get the social media presence, stunning content, and targeted ads your business deserves, all aligned with your brand’s heart. And damn, does that feel good.

Before you dive into marketing management packages you should know:

Every package I offer is built on strategies I’ve personally tested and executed across industries, from building multi-state lead generation systems to powerful ecommerce sites armed with video and photography that help every product convert, and launching 200+ podcasts prepped for monetization. That means what you see here isn’t theory. It’s proven, real-world marketing that delivers ROI.

Marketing Houston Texas, Samantha Hollyfield

What’s inside Marketing Management monthly packages?

Your Monthly Content Library

Professional Video and Photography at Your Fingertips

The right creative matters. Gone are the days when you could show up with bad audio, a grainy photo, and bad video. Sure, some people are naturally scrappy and can create an entire movie with their iPhone, but let’s get real… you don’t have time for that. You need someone to take the reigns and give you something tangible. Our marketing packages have media deliverables you can “hold in your hand.” As we create photo and video for your site, social, and more we are also building up a library for credibility for you brand to use in a million other ways. Does a local mag need a photo? We got it. Do you need to create a quick video selling a service? Cool, now let’s turn it into a Hulu ad. Adios stock images every consumer can spot from a mile away, and hello gorgeous, story-driven media that attracts and converts.

Custom Photo Shoots: Stunning visuals that showcase your products, services, and team in the best light.

Engaging Video Content: Dynamic reels, promotional videos, and clips designed to captivate your audience.

Versatile Formats: Content optimized for social media, email marketing, your website, and digital ads.

Strategic Planning: We work with you to plan each shoot based on your goals, upcoming campaigns, and seasonal needs.

Professional Execution: A dedicated team captures the essence of your brand during monthly shoots, ranging from 1 to 4 hours depending on your package.

Multi-Purpose Deliverables: The resulting content is formatted and curated for various platforms, giving you cohesive visuals that can be used across: Social Media Posts & Stories, Email Marketing Campaigns, Website Updates & Landing Pages, and Digital Ad Campaigns.

Consistency Across Platforms: Cohesive branding that builds trust and recognition.

Time-Saving Convenience: No more scrambling for last-minute content; you’ll have everything you need at your fingertips.

High-Quality Visuals: Eye-catching photography and video tailored to your brand elevate your professionalism and appeal.

Social Media Content Creation + Management

Tired of showing up on social without consistency or results? Today’s consumers and social users are tech-savvy, and they expect you to be too. That’s why we’re here. We take those stunning visuals we mentioned above and turn them into mission and story-focused content that helps you build the audience you need to see conversion, connection, and the change you hope to see in the world. This is bigger than just pretty graphics and posting every day… it’s about showing up in a way that honors your brand’s voice and mission, driving positive impact.

5 Posts Per Week: A mix of Reels and Photos/Carousels across Facebook, Instagram, TikTok, LinkedIn, and YouTube.

Stories Creation: Engaging Stories that keep your audience updated and connected.

Full-Service Management: Strategy, content creation, and scheduling handled for you.

Strategy Enhancement: Advanced planning to align with your goals and campaigns.

Premium Content Creation: Creative, on-brand visuals and captions that captivate your audience.

Consistency Is Key: Frequent, high-quality posts keep your audience engaged and your brand top-of-mind.

Engaging Formats: Reels and Stories capture attention quickly and drive interaction with short, digestible content.

Platform Expertise: We understand the nuances of each platform, ensuring your content performs its best across all channels.

Data-Driven Strategy: Analytics guide our content strategy, so we’re always improving engagement and reach.

Brand Alignment: Posts are crafted to match your voice, style, and goals, ensuring consistency across all platforms.

Builds Brand Awareness: A strong social presence ensures your business remains visible to potential customers.

Fosters Customer Connections: Social media lets you engage directly with your audience, building trust and loyalty.

Drives Traffic and Sales: Strategic posts and Stories guide followers to your website, products, or services, turning likes into leads.

Saves You Time: Managing social media is time-consuming. We handle the heavy lifting, so you can focus on running your business.

Adapts to Trends: With creative and relevant content, your brand stays ahead in the ever-changing world of social media.

Targeted Digital Advertising: The Key to Growth and Conversion

If you’ve learned a little about us, you know we aren’t going to fluff your pillows or BS you. So, you need to know… digital ads are a huge part of modern marketing, not in the “Let’s put some money behind this post” kind of way, but a “Let’s redirect our best customers so we can upsell or find more people just like them…” kind of way. You’ll hear many people say social media is “pay-to-play,” but they are only pursuing vanity metrics that don’t yield ROI, leads, or long-term growth. If you’re going to spend, spend it right and make an impact.

Landing pages: Landing pages optimized for your ads and conversion.

Video/Image Ad Design: Dynamic reels, promotional videos, and clips designed to captivate your audience and get conversion.

Management: Ads are optimized as they run and adjusted when necessary so your ad spend gets the best results.

Audience Creation: This is a huge way to improve conversion. We’ll create audiences that

Precision Targeting: We use advanced audience tools to ensure your ads are seen by the right people—those most likely to engage with your brand.

Retargeting Strategies: By re-engaging visitors who’ve already interacted with your brand, retargeting ads convert interest into action.

Multi-Platform Reach: With options to expand beyond Facebook and Instagram to Google, LinkedIn, and TikTok, your business gets maximum exposure.

Data-Driven Optimization: We analyze campaign performance in real time, adjusting strategies to maximize ROI.

Custom Solutions: Your ads are designed to reflect your brand voice and align with your unique business goals.

Increase Brand Awareness: Digital ads ensure your business is visible in crowded online spaces, helping you stay top-of-mind with your audience.

Drive Conversions: From boosting website visits to generating leads and sales, digital ads are one of the most effective ways to achieve measurable results.

Cost-Effective Growth: Unlike traditional advertising, digital campaigns let you control your budget while delivering precise targeting and impactful returns.

Sustainable Scaling: As your business grows, our multi-platform and advanced strategies grow with you, keeping your momentum strong.

Competitive Advantage: In today’s fast-paced digital world, a strong ad strategy sets your brand apart and ensures you’re not just competing—you’re leading.

Email Marketing

If you’re here, you know email is relevant. It does more than send abandoned cart reminders. Remember, you don’t own your social media followers. So if a platform goes away, so go your followers. However, if you move your audience from social media to something tangible, such as an email, you can continue to nurture and reward that relationship. Email is a significant catalyst for sustainable growth, repeat sales, and deeper brand connection.

Monthly Newsletter: A professionally designed and written email that keeps your customers informed about promotions, updates, and news.

Audience Segmentation: Basic segmentation to ensure the right people receive the right message.

A/B Testing: Test subject lines and email content to maximize open and click-through rates.

Website Integration: Ensure your email campaigns connect seamlessly with your website for lead capture and engagement tracking.

Advanced Segmentation: Deliver personalized content to specific audience groups based on behavior and preferences.

Automation Setup: Set up workflows for welcome sequences, abandoned cart reminders, and follow-ups to drive conversions.

Direct Connection with Your Audience: Emails land directly in your customers’ inboxes, offering a personal and targeted way to communicate.

High ROI: Email marketing delivers one of the highest returns on investment among digital marketing channels.

Engagement Tools: Features like A/B testing and automation ensure your messages are optimized for maximum engagement.

Builds Trust and Loyalty: Regular, value-driven communication fosters long-term relationships with your audience.

Actionable Analytics: Real-time data helps refine your campaigns to improve results continually.

Drive Conversions: Email marketing keeps your brand top-of-mind, encouraging customers to take the next step—whether it’s making a purchase, booking a service, or visiting your website.

Nurture Customer Relationships: Stay connected with your audience by delivering relevant, engaging content tailored to their needs.

Boost Brand Awareness: Consistent, high-quality emails reinforce your branding and ensure your business stays visible in a crowded marketplace.

Cost-Effective Communication: Compared to other marketing channels, email allows you to reach thousands of people at a fraction of the cost.

Scalable Solutions: From basic newsletters to advanced automation, email marketing grows with your business, delivering consistent value at every stage.

Website Maintenance:

Whether we built your website or not, our website maintenance services ensure your digital storefront stays functional, up-to-date, and optimized for a seamless user experience. If we run your podcast, guess what… we ensure that each episode serves SEO on your site. If you’re writing every week, we ensure that it’s turned into SEO-friendly blog posts that attract your target audience. Need to create a quick sale, optimize product listings, or anything else, we are in the mix, making sure your site is putting its best foot forward.

Performance Monitoring: Ensure your site runs smoothly with regular checks for uptime and speed.

Routine Maintenance: Update pages, refresh content, or tweak layouts to match current campaigns.

Error Fixes: Quick resolutions for minor issues like broken links or formatting glitches.

Updates: Comprehensive updates to pages, images, or content as needed.

SEO Optimization: Regular optimization to improve search engine rankings and drive organic traffic.

Security Updates: Ensure your website stays safe with regular security patches and monitoring.

Performance Enhancements: Advanced performance tuning for faster load times and better user experience.

Consistent Updates: Regularly updated content keeps your website relevant and engaging for visitors.

Improved Performance: Routine checks ensure your site loads quickly and functions smoothly, minimizing bounce rates.

Enhanced Security: Protect your website from vulnerabilities with up-to-date security patches and monitoring.

SEO Benefits: Optimized pages rank higher on search engines, increasing your visibility and attracting organic traffic.

User Experience: A well-maintained website offers a seamless and enjoyable browsing experience, encouraging visitors to stay longer and convert.

First Impressions Count: Your website is often the first point of contact for potential customers. A professional, up-to-date site builds trust and credibility.

Drives Conversions: A fast, functional website with relevant content helps guide visitors to take action, whether it’s making a purchase, booking a service, or contacting you.

Protects Your Investment: Regular maintenance ensures your website remains a valuable asset, avoiding costly issues or downtime.

Stays Competitive: In a fast-paced digital world, a stagnant website can cost you leads. Maintenance keeps your site ahead of the curve.

Supports Growth: As your business evolves, your website evolves with it, reflecting your latest offerings and goals.

Why Growing Brands Struggle With Marketing Costs

Role Freelancer Cost (monthly/project) In-House Cost (annual)
Videographer $500–$2,500/project $45k–$70k
Photographer $300–$1,500/project $40k–$65k
Web Developer $1,500–$10,000/project $65k–$100k
Social Media Manager $500–$2,500/month $50k–$75k
Email Marketer $300–$1,500/campaign $45k–$70k
Marketing Strategist $1,500–$10,000/project $80k–$140k
Graphic Designer $250–$1,500/project $50k–$75k

Why Growing Brands Struggle With Marketing Costs

Marketing Costs

Everything You Need to Market Your Brand for Less Than One Full-Time Hire

Hiring Hollyfield Consulting gives you the power of a full team for a fraction of the cost.

Most small businesses, authors, nonprofits, thought-leaders, and growing mission-driven brands don’t have the budget to build a full in-house team or the time to juggle a handful of freelancers and cross their fingers that the work of all those freelancers creates a cohesive strategy. That’s why I’ve designed three signature packages that deliver the same level of expertise and execution, without the six-figure payroll. Each package breaks down exactly what you’ll invest, what’s included, and how much you’d spend hiring for those same services in-house or freelance.

The result: clarity, savings, and marketing that actually moves your mission forward. Explore the ROI breakdowns and juicy features in each package to see which level of support fits your goals best. And book a complimentary Discovery Call – it’s free! All your questions will be answered, and you’ll receive a custom proposal that shows exactly how our packages can be tailored to achieve your goals.

Happy Words from Happy People

See What’s Possible for Your Brand

I don’t believe in a one-size-fits-all approach to life or business. So, if you have questions about our Marketing Management, sign up for a free Discovery Call.

It is precisely what it sounds like. I ask a WHOLE lot of questions so I can discover your exact needs. This call is free. It’s an opportunity for you to lay out all of your needs and the struggles you’ve experienced so far in marketing your brand. I won’t be pitching you my Marketing Management. Instead, it’s about making sure one of those plans can accomplish your goals, and if it can, you get back a detailed proposal on just how we can make that happen – but that doesn’t happen until after we dig in, have a little fun, and get to the heart of your brand’s marketing needs.

No pitching, all vibes. See you on the call!