OUR TEAM

Meet Samantha Hollyfield, MBA

Samantha grew up in deep south Texas in the Rio Grande Valley. Before attending college and becoming a marketing consultant, she was a professional ballerina. Samantha retired her point shoes and attended Oral Roberts University, where she received a Bachelor of Science in International Business and a Master of Business Administration.

Samantha has helped businesses in home health care, out-of-home media, print advertising, commercial and residential cleaning, commercial and residential roofing, executive coaching, online education, international ministry, self-publishing, solar solutions, and more bring their marketing goals to fruition.

Her experience in target audience development, market research, copywriting, social media management, web development, graphic design, digital adverting, email marketing, along with B2B and B2C marketing strategies, give her the bird’s eye perspective needed to craft the right messaging for the right audience across marketing channels.

Samantha is a proud Latina business owner. Her abuelos heart for teaching extends into her marketing work as she equips thought leaders, authors, and social-good entrepreneurs to elevate their digital footprint with savvy and strategy.

She also hosts the podcast Marketing con Sabor and the upcoming De Aquí y De Allá, set to launch in 2025.

Marketing Specialties:

  • Digital Advertising
  • Advertising Conversion Funnels (gotta get that MROI!)
  • Copywriting for Conversion
  • Email Marketing Strategy
  • Social Media Strategy 
  • Website Conversion Strategy and Development
  • Podcast Strategy for Authority Building 

Accomplishments:

  • Digital ad development, copywriting, and ad creation for a media group serving 100+ clients 
  • Hundreds of lead-generation landing pages for digital advertisements 
  • Podcast launch strategy for 500+ podcasters
  • Web development for online store with physical and digital products300+ products, including courses and subscriptions.
  • Web development for a college with 50+ online classes and multiple affiliate schools
  • Marketing strategy development across channels for regional franchise owners of international commercial and residential cleaning brand 
  • Marketing strategy development across channels for commercial and residential roofing companies in multiple states
  • Authority-building marketing strategy and digital ad development for best-selling authors and thought leaders

The Right Team Creates (The Right) Results

The team focuses on marketing work that builds a brand voice and connects with a target audience through marketing strategies tested by time and dollars. Samantha and Nathan have launched over 200 podcasts in the last two years. The team has walked alongside hosts and guided them through new marketing territory, from marketing strategy to tech and ongoing support.

Meet Nathan: Your Go-To Expert in Audio and Video Production

Nathan grew up in Nacogdoches, the oldest town in Texas, where his roots run deep. Coming from a proud family of military service members, Nathan’s father served in Vietnam, his grandfather in World War II, and his brother served in the Coast Guard and is currently serving in the Air Force. After his own brief time in the military, Nathan found his passion in audio and video editing.

With over 15,000 hours of editing experience, Nathan has honed his craft while serving a diverse range of clients, including ministry leaders, social-good entrepreneurs, authors, news podcasts, non-profits, and storytellers. His dedication and skill have made him a sought-after expert in the field.

Nathan brings over seven years of experience as a senior podcast editor and producer. Working with a major network, he has edited breaking news stories, narrative podcasts, audio magazines, narrative podcast ads, and more. His expertise also extends to setting up professional studios, virtual interviews, and mobile podcast setups. Nathan’s technical acumen has helped over 200 shows select the right equipment and successfully launch their podcasts across major platforms.

Nathan’s work goes beyond editing – he’s a strategist. He has created production templates, narrative podcasting frameworks, and ad templates to streamline workflow and enhance show quality. One of his notable achievements includes editing and producing podcasts with over 7 million downloads. He’s also helped shows like Greenelines stay ahead by adapting to evolving production and editing standards.

In addition to his podcast expertise, Nathan has managed social media for online retailers and professional service providers, crafting content to maximize engagement. He also produces promotional materials from podcast episodes to amplify reach on social media.

Nathan’s mission is simple: to help clients create high-quality recordings that resonate. Whether it’s fine-tuning audio, crafting compelling narratives, or producing multimedia content, Nathan ensures every project meets the highest standards.

Specialties:

  • Narrative Podcast Editing – Audio
  • Podcast Editing for Audio and Video
  • Radio Ad Creation
  • Podcast Ad Creation
  • YouTube In Video Ad Creation
  • Creating Cross-Channel Media Assets for Podcasting
  • YouTube Channel Management and Building
  • Social Media Management and Building

Accomplishments:

  • Audio Editing for 8+ Million Download Show for 6+ Years
  • YouTube channel building from hundred of dollars to five+ digit months
  • Narrative Audio Editing for Established Podcast Network
  • Breaking News Podcast Editing
  • Setting Audio Guidelines and Studio Setup for Established Podcast Network
  • Radio Ads for National Campaigns for Multi-State Franchisee Owner
  • Video Podcast Editing for Major Cross-Channel Shows
  • Home-Studio Setup Guide for 200+ Hosts