SEO

Is the marketing funnel obsolete, or does it just need a makeover? This episode of Marketing con Sabor, hosted by Samantha Hollyfield, challenges the notion that traditional sales funnels are no longer relevant. We explore the evolution of the funnel from the classic "know, like, trust" model to contemporary frameworks that account for today's savvy consumers who demand more control over their purchasing journey. Rather than discarding the funnel, we discuss how marketers can adapt it to fit the nonlinear paths buyers now take, turning outdated criticisms into opportunities for strategic enhancement.

Could mastering the art of SEO be the key to transforming your business? Join me, Samantha Holyfield, as we explore the powerful synergy between marketing strategy and search engine optimization in this enlightening episode. Learn how the four P's of marketing—product, price, place, and promotion—can be applied to your SEO strategy, with your content acting as the cornerstone 'product'. I share actionable insights into crafting fresh, relevant content that not only resonates with your audience but also aligns with search engines like Google, creating a solid foundation for your brand's online presence.