Marketing con Sabor

Explore the intricate world of digital advertising for small business owners. In this episode of Marketing con Sabor, I discuss the critical connection between digital ad spending and its impact on sales, especially as we gear up for the holiday season. We examine Meta's ad platforms and various ad types, including click-throughs, video views, and lead generation, highlighting their roles in maximizing ROI. I share a personal story about a campaign that played a part in the creation of Facebook's lead generation ad, illustrating the importance of safeguarding customer information. For e-commerce brands, understanding the significance of tracking ads to checkout processes is emphasized to accurately calculate ROI and enhance customer journeys.

What if your holiday marketing strategy could transform once-a-year shoppers into loyal year-round customers? Join me, Samantha Holyfield, as we navigate the art and science of planning effective holiday campaigns in this episode of Marketing Con Sabor. It's all about foresight and precision—using your existing customer data to craft lookalike audiences that sharpen your focus and cut your advertising costs. Discover why leaning on seasoned marketing experts can be your secret weapon to avoid the chaos of last-minute preparations and instead, drive meaningful, long-term success.