Description
Marketing doesn’t have to feel fake, manipulative, or exhausting.
If you’ve ever felt like you need to “sell out” just to get sales, posting every day, chasing trends, or copying soulless marketing templates, this book is for you.
This short, practical ebook is for mission-driven consultants, creatives, and small business owners who love the people they serve, but cringe at most of the marketing advice out there.
In Marketing for People Who Hate Marketing, Samantha Hollyfield (MBA, marketing strategist, and creative consultant) shows you how to grow your brand without gimmicks and in a way that actually feels good.
Inside, you’ll find a clear, no-fluff perspective on what marketing really is (and isn’t), and how to show up online in a way that feels good, aligned, and effective without gimmicks, trends, or selling out.
You’ll learn how to:
- See the difference between strategy and tactics (and why tactics alone don’t work).
- Speak to your audience’s real needs in a way that builds trust.
- Use a simple one-message / one-offer / one-path framework to stay consistent.
This isn’t a big playbook. It’s a mini guide to help you cut through the noise, get grounded in what actually matters, and start marketing with purpose.
If you’ve ever thought, “Maybe I’m just bad at marketing,” this book will show you that the problem isn’t you, it’s the gimmicks you’ve been told to follow.
About the Author:
Samantha Hollyfield, MBA, is the founder of Hollyfield Consulting, a Houston-based marketing firm that partners with thought leaders, authors, and mission-driven brands to amplify their impact. A proud Latina business owner, she brings both strategic insight and creative execution to every project.
With more than a decade of experience spanning health care, executive coaching, education, publishing, podcasting, and beyond, Samantha has developed a reputation for transforming complex ideas into clear, compelling campaigns. Her expertise includes audience development, copywriting, digital advertising, web development, email marketing, out of home media, and social media strategy. Backed by her MBA, she delivers marketing that connects vision with measurable results.
She is also the host of Marketing con Sabor, where she shares actionable strategies and fresh perspectives on building brands with integrity and influence.
Amazon Customer –
This marketing book is a must-read! It’s packed with clear, actionable insights and real-world examples that make complex ideas easy to understand. Whether you’re new to marketing or a seasoned pro, this book will change the way you think about strategy and customer connection.
Nate –
A recommended read for anyone that wants to show up well on social, their website, etc with content that has substance. If you’re sick of AI and bad guru advice, this is your glimmer of hope for better marketing
Kelsey –
This book is a great place to start if you’re trying to navigate marketing that feels authentic and real despite the rise of fluff, AI slop, and unrelatable influencers. Samantha Hollyfield’s authentic voice is compelling, accessible, and familiar. It’s clear she cares about people and about connection, and she is able to stay true to what we know about promotion and marketing: you have to tap into who people are and connect with them—but you have to be genuine and true to your values. So much of social media and “brand development” is so fake and contrived, and AI is only making it worse… but this book is a reminder that there is a better way to go!